Brand Tone

approachable, community-focused, informative, and trustworthy

Brand Values

• •Quality & Freshness
• •Halal Integrity
• •Customer Convenience
• •Community & Trust
• •Hygiene & Cleanliness

Best Practices

• •Authenticity First: Ensure the tone reflects genuine care for product quality and customer well-being. Use language that feels natural and sincere.
• •Community Engagement: Continue addressing the audience directly and informally (where appropriate, like social media) using greetings like "Salam Guys." Respond to comments and messages in a friendly and helpful manner.
• •Highlight Core Values Consistently: Regularly weave in keywords and phrases related to freshness, halal, quality, trust, and convenience in all communications.
• •Visual Storytelling Alignment: Ensure that images and videos on social media and the website match the described tone – clean, fresh-looking products, happy staff/customers (if featured), and a welcoming environment.
• •Develop Simple Tone Guidelines: Create a brief internal guide for anyone creating content, outlining key characteristics (e.g., "Friendly, Trustworthy, Informative, Respectful") and providing examples of "say this, not that" to maintain consistency across all platforms.

Social Perception

Generally, Al Masyhur is perceived positively by its active online audience. Customers and reviewers often praise the freshness of the products (especially seafood and meat), the cleanliness of their outlets and operations, and the convenience of their delivery service. They are seen as a reliable source for halal products within their community. The engagement on their social media, particularly TikTok, shows an appreciative customer base.

Copy Examples

• •Headline: Freshness Delivered, Halal Guaranteed. Your Family Deserves the Best. Body: At Masyhur, we bring Singapore's freshest halal meats and seafood straight to your kitchen. Order online today for quality you can taste and trust! #MasyhurFresh #HalalSG #SGFoodDelivery
• •Headline: Salam Neighbours! Planning Your Weekly Meals? Body: Let Masyhur help! From succulent lamb for your biryani to the freshest fish, we've got you covered. Clean, convenient, and always halal. Visit al-masyhur.com! #YourCommunityButcher #FreshHalal #EasyMeals
• •Headline: Why Masyhur? Because Quality and Trust Matter. Body: We're more than just a butcher. We're your partners in providing nutritious, halal meals for your loved ones. Daily sourced, hygienically packed, and delivered with care. Experience the Masyhur difference. #BossDaging #TrustedHalal #Singapore
• •Headline: Don't Just Take Our Word For It! Body: Our customers love the Masyhur freshness! [Slide featuring a positive customer testimonial/TikTok video screenshot]. We're committed to bringing you the best halal meats and seafood, every single day. Join the Masyhur family! #HappyCustomers #FreshSeafoodSG #HalalMeatSG
• •Headline: Your Next Feast Starts Here. Premium Halal Meats & Seafood. Body: Craving quality? Masyhur offers a wide selection of premium cuts and fresh catches, all halal-certified and ready for your culinary creations. Order with ease at al-masyhur.com. #MasyhurFeast #PremiumHalal #SGHomeCooking