Brand Tone

Personal and Approachable, Creative and Inspiring, Quality-Conscious and Trustworthy, Helpful and Customer-Focused, Proudly American (implied), Enthusiastic

Brand Values

• •Quality Craftsmanship
• •Uniqueness and Personalization
• •Customer Satisfaction
• •Family Business Values
• •Enhancing Personal Spaces
• •Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Even a simple one that outlines key characteristics of your tone (e.g., "We are: Welcoming, Creative, Reliable. We are not: Overly formal, Generic, Pushy"). Share this with anyone creating content.
• •Always Prioritize the "Why": Connect your products back to the customer's desire for a personalized, beautiful home and the values of quality and family. Don't just sell a sign; sell the feeling it evokes.
• •Use "You" and "Your" Frequently: Make the customer the hero of the story. Focus on how your products benefit *them* and *their* space.
• •Incorporate Storytelling (Even Small Snippets): Share the inspiration behind a design (if applicable), highlight a positive customer experience (with permission), or subtly reinforce the "family-owned" aspect to build connection.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and email communications to ensure they consistently align with your desired tone and values. Read copy aloud to catch awkward phrasing or a tone that feels off-brand.

Social Perception

Positive: Customers generally seem pleased with the product quality, design, and customization options, as seen in social media comments and interactions. Seen as a Source for Unique Gifts, Reliable for Niche Decorative Items, Appreciation for Customer Service, Community-Oriented (via social media)

Copy Examples

• •Headline for a new collection: "Make Your Mark: Unveil Your Unique Style with Our New Personalized Backyard Signs!" (Tone: Creative, Personal, Enthusiastic)
• •Social media post (Facebook/Instagram): "There's nothing quite like that feeling of a home that's truly *yours*. ✨ Our family is passionate about crafting beautiful, custom metal art that tells your story. What will your sign say? #AMBackyardCreations #HomeSweetHome #PersonalizedDecor #MetalArtMagic" (Tone: Personal, Approachable, Inspiring)
• •Product Description Snippet (for an address sign): "Welcome guests with a touch of elegance and personality. Each of our address signs is crafted with meticulous attention to detail and the highest quality materials, designed to beautifully withstand the elements and become a cherished part of your home's first impression." (Tone: Quality-Conscious, Trustworthy, Creative)
• •Email Subject Line for a Promotion: "A Special Treat from Our Family to Yours! 🏡 Save on Custom Metal Art." (Tone: Personal, Approachable, Helpful)
• •About Us' page excerpt: "At AM Backyard Creations, we're more than just a business; we're a family dedicated to bringing your vision to life. We pour our hearts into every piece, ensuring that the art you welcome into your home is something you'll treasure for years to come. Your satisfaction isn't just a goal; it's our promise." (Tone: Personal, Trustworthy, Quality-Conscious)