Brand Tone

approachable, stylish, and quality-focused

Brand Values

• •Quality
• •Affordability/Saving
• •Convenience
• •Security
• •Customer Service
• •Variety
• •Discretion

Best Practices

• •Define a Core Brand Voice (and Stick to It or Segment Clearly): Decide if 'Masti Mart' will have one overarching voice (e.g., playful, reliable, vibrant) or if it will clearly segment its tone based on product category (e.g., sophisticated for high-end ethnic wear, discreet and functional for personal care). If the latter, ensure marketing channels are appropriately targeted.
• •Develop a Lexicon of Brand Words: Create a list of words and phrases that align with your chosen tone. For 'Masti Mart,' this might include words like 'joy,' 'vibrant,' 'discover,' 'style,' 'fun,' 'essential,' 'quality,' 'trusted.' Avoid jargon where possible, aiming for clarity and approachability.
• •Focus on 'What's in it for the Customer?': Whether the tone is playful or serious, always highlight the benefit to the customer – be it style, confidence, convenience, pleasure, or value for money.
• •Maintain Consistency Across All Channels: Ensure the tone of voice is consistent from website copy and product descriptions to social media posts, email marketing, and customer service interactions. This builds brand recognition and trust.
• •Review and Refine Regularly: Periodically review your copy to ensure it still aligns with your brand values and resonates with your target audience. Customer feedback and market trends can indicate when a refresh is needed. If the brand offers very distinct product lines like high fashion and adult products, separate branding or sub-branding might be a more effective long-term strategy to avoid customer confusion and maintain a clear tone for each segment.

Social Perception

split and heavily influenced by the 'Dragon Condom' product line, aiming to be seen as a 'one-stop online store for the latest and most stylish Indian and Pakistani ethnic wear'

Copy Examples

• •Headline: Life's a Celebration. Dress (and Live it) with Masti Mart! Body: From vibrant ethnic wear that turns heads to everyday essentials that bring a smile, Masti Mart is your go-to for adding a dash of 'masti' to your life. Explore quality, style, and unbeatable prices, all delivered to your door. #MastiMart #ShopWithJoy
• •Headline: Find Your Fun. Find it at Masti Mart. Body: Why settle for ordinary? Masti Mart brings you an exciting collection of fashion, personal care, and unique finds. Quality you can trust, prices you'll love, and a little something for everyone. What will your next 'masti' discovery be? #MastiFinds #OnlineShoppingIndia
• •Headline: Quality Essentials, Playful Discoveries. That's Masti Mart. Body: We believe shopping should be a pleasure. That's why Masti Mart offers a curated selection of products – from stylish apparel to must-have personal items – backed by our commitment to quality, fast shipping, and secure payments. Shop smart, live with masti! #QualityShopping #MastiMartDeals
• •Headline: Unleash Your Style. Embrace the Masti. Body: Discover the latest trends in ethnic wear and unique lifestyle products at Masti Mart. We're all about making style accessible and fun. Get ready to express yourself! #StyleWithMasti #MastiMartFashion
• •Headline: More Than Just a Store. It's a Masti Experience! Body: At Masti Mart, we're dedicated to bringing you joy through our diverse product range, from festive attire to personal care. Enjoy a seamless shopping experience with great value and reliable service. What are you waiting for? Join the Masti! #ExperienceMasti #ShopOnline