Brand Tone

Luxurious & Aspirational, Confident & Exclusive, Heritage-Driven & Authentic, Health-Conscious (subtly)

Brand Values

• •Quality & Purity
• •Exclusivity & Prestige
• •Tradition & Heritage
• •Sophistication & Elegance
• •Wellness (as a secondary benefit)

Best Practices

• •Emphasize "Luxurious Naturalism": Always intertwine the premium, exclusive feel with the natural, pure, and historical aspects of mastic. Avoid leaning too heavily on one without the other.
• •Use Evocative & Sophisticated Language: Employ a rich vocabulary that reflects elegance, quality, and exclusivity (e.g., "indulge," "savor," "crafted," "legendary," "discerning," "iconic").
• •Show, Don't Just Tell, Luxury: Ensure all visuals (photography, videography, packaging) consistently reflect the high-end, sophisticated lifestyle associated with the brand. The product should always be presented as a desirable accessory.
• •Highlight Heritage with a Modern Twist: Reference the ancient roots and traditional use of mastic gum, but frame it within a contemporary context of premium quality and modern wellness.
• •Maintain Exclusivity in Messaging: Continue to subtly reinforce the idea that this gum is for a select group ("#1 choice of royal families," "elite," "discerning"). While aspirational, ensure the core message of quality and unique natural ingredients justifies the premium.

Social Perception

Seen as a Luxury/Niche Product, Appreciated for Natural Qualities, Flavor is Distinctive but Polarizing, Packaging is a Strong Plus, Price is a Barrier for Some, Associated with Middle Eastern Luxury

Copy Examples

• •MASTIKA GUM: An Ancient Luxury, Reimagined for the Modern Elite. Indulge in the World's First Premium Mastic Chewing Gum.
• •Elevate your daily ritual. MASTIKA GUM offers the pure, legendary taste of natural mastic in a sugar-free, aspartame-free experience. A sophisticated choice for a discerning palate. #MastikaGum #NaturalLuxury #SugarFree
• •Experience the essence of the Mediterranean with MASTIKA GUM. Each piece delivers a long-lasting, refreshing flavor derived from pure mastic, encased in our iconic, elegantly embossed tin. Crafted for those who appreciate the finer things. #PremiumGum #MasticFlavor
• •More than just gum. MASTIKA GUM is a statement. From the luxurious feel of our award-winning tin to the unique, natural flavor, it’s an indulgence savored by those who lead. Join the exclusive circle. #WorldsMostExpensiveGum #RoyalChoice
• •Discover the secret cherished for centuries. MASTIKA GUM combines the natural wellness benefits of mastic – prized for its digestive and oral health properties – with unparalleled luxury. Chew to a healthier, more glamorous you. #AncientRemedy #ModernIndulgence