Brand Tone

Authentic & Traditional, Informative & Educational, Natural & Pure, Refined & Premium (Subtle), Passionate & Proud

Brand Values

• •Authenticity
• •Tradition & Heritage
• •Natural Wellness
• •Quality
• •Purity
• •Versatility

Best Practices

• •Emphasize Authenticity and Origin: Always highlight "Chios Mastiha," its PDO status, and Greek heritage. Use words like "genuine," "original," "traditional," "since ancient times."
• •Focus on Natural Benefits & Purity: Consistently use language that conveys naturalness, purity, and the inherent health/wellness properties. Words like "natural," "pure," "holistic," "wellness," "beneficial."
• •Maintain an Educated and Informative Voice: Share knowledge about Mastiha's history, cultivation, uses, and benefits. Avoid overly casual or slang terms. The tone should be knowledgeable but accessible.
• •Use Evocative and Sensory Language (especially for food/cosmetics): Describe the unique aroma, flavor, and texture of Mastiha products to engage the senses. Words like "aromatic," "unique flavor," "refreshing," "soothing."
• •Reflect Passion and Pride (Subtly): Let the copy convey a genuine appreciation for Mastiha as a special and valuable product. This can be achieved through enthusiastic yet refined language, rather than overt hype.

Social Perception

Specialized & Niche, Trusted, Health-Conscious Appeal, Associated with Greek Culture, Positive Sentiment

Copy Examples

• •Headline (Website/Ad): "Discover Chios Mastiha: Nature's Ancient Secret for Modern Wellness. Authentic, Pure, Uniquely Greek."
• •Social Media Post (Instagram - with image of Mastiha tears): "From the sacred Mastiha trees of Chios, straight to you. Experience the pure, aromatic essence of authentic Mastiha – a tradition of wellness captured in every tear. ✨ #ChiosMastiha #GreekTreasure #NaturalWellness #Mastihashop"
• •Product Description (Mastiha Liqueur): "Savor the unique heritage of Chios with our exquisite Mastiha Liqueur. Crafted from authentic Mastiha resin, it offers an aromatic journey with every sip – a true taste of Greek tradition."
• •Email Subject Line (Newsletter): "Unlock the Versatile Power of Chios Mastiha | Recipes, Wellness & More"
• •About Us Snippet: "At Mastihashop, we are passionate custodians of Chios Mastiha's rich legacy. We bring you the purest Mastiha products, honoring centuries of tradition and the remarkable natural benefits of this unique Greek resin."