Brand Tone

Elegant, stylish, and aspirational. It aims to convey sophistication and fashion-consciousness, while remaining trendy and contemporary.

Brand Values

• •Elegance
• •Style
• •Fashion-consciousness
• •Trendiness
• •Sophistication

Best Practices

• •Use elegant and stylish language to describe products.
• •Incorporate trending fashion terms to showcase modernity.
• •Emphasize the versatility of the products for various occasions.
• •Highlight the confidence and radiance customers will feel when wearing the brand.
• •Maintain consistency with the 'elegance' and 'style' theme across all copy.

Social Perception

A brand that embodies style, fashion-consciousness, and a certain level of sophistication, appealing to customers seeking elegance and trendiness.

Copy Examples

• •Vista-se de elegância, brilhe com estilo! (Dress in elegance, shine with style!)
• •Nova coleção: Elegância e conforto para o seu dia a dia. (New collection: Elegance and comfort for your everyday life.)
• •Descubra a tendência que vai transformar o seu guarda-roupa. (Discover the trend that will transform your wardrobe.)
• •Sinta-se confiante e poderosa com a nossa nova linha de vestidos. (Feel confident and powerful with our new line of dresses.)
• •Adicione um toque de glamour ao seu look com nossos acessórios exclusivos. (Add a touch of glamour to your look with our exclusive accessories.)