Brand Tone

Practical and Functional, Reliable and Trustworthy, Supportive and Knowledgeable, Direct and No-Nonsense, Established and Experienced

Brand Values

• •Quality and Durability
• •Innovation and Problem-Solving
• •Practicality and Efficiency for Artists
• •Artist-Centricity
• •Heritage and Tradition
• •Community Support

Best Practices

• •Focus on Artist Benefits, Not Just Features: Instead of just saying "airtight seal," explain *why* that matters to the artist (e.g., "keeps paints fresh for weeks, so you waste less and save money").
• •Emphasize Reliability and Heritage: Casually weave in the brand's longevity and "Made in USA" aspect to build trust (e.g., "A trusted tool for artists for over 50 years...").
• •Use Clear, Direct, and Uncomplicated Language: Avoid overly technical jargon or flowery prose. The tone is practical and helpful, so the language should be easy to understand and focused on solutions.
• •Incorporate a Sense of Understanding the Artistic Process: Show empathy for common artist frustrations (like wasted paint or dry palettes) and position the products as direct solutions.
• •Maintain a Supportive and Encouraging Voice: While practical, the tone should still feel like it's "on the artist's side," helping them to do their best work more efficiently and economically.

Social Perception

Highly Regarded for Functionality, Valuable and Economical, Essential Tool for Many, Reliable Brand, Minor Usability Concerns

Copy Examples

• •Headline: Keep Your Colors True, Day After Day. Body: Don't let your inspiration dry out. For over 50 years, Masterson Art's Sta-Wet® Palettes have helped artists save paint, time, and frustration. Our American-made, airtight systems keep acrylics fresh and workable for days, even weeks. Focus on your art, not on wasted paint.
• •Headline: The Artist's Most Practical Companion. Body: Whether in the studio or on the go, Masterson Art palettes are designed with the working artist in mind. Preserve your custom mixes, protect your oils, and extend the life of your water-based paints. Reliable, durable, and essential – because every drop of paint matters.
• •Headline: 50 Years of Preserving Creativity. Body: Since 1973, Masterson Art Products has been the trusted choice for paint preservation. Our Sta-Wet® System isn't just a palette; it's an investment in your art. Spend less time remixing and more time creating with our proven, artist-approved solutions.
• •Headline: Stop Wasting Paint. Start Creating More. Body: Tired of acrylics drying too fast or oils forming a skin? The Masterson Palette Seal and Sta-Wet® Systems provide an airtight environment to keep your paints in perfect condition. It's the simple, effective solution artists rely on to make their supplies last longer.
• •Headline: Smart Art Supplies for Savvy Artists. Body: Masterson Art products are engineered for efficiency. From our renowned Sta-Wet® Palettes that keep your acrylics pristine, to our airtight seals for oil paints, we provide practical tools that let you manage your materials wisely. Made in the USA, trusted by artists worldwide.