Brand Tone

Engaging and Fun, Approachable and Easy-to-Understand, Thematic and Immersive, Humorous, Interactive, Informative

Brand Values

• •Entertainment and Fun
• •Social Connection
• •Accessibility and Ease of Use
• •Replayability and Value
• •Creativity and Imagination
• •Inclusivity
• •Storytelling and Intrigue

Best Practices

• •Embrace the Excitement: Use active voice and enthusiastic language. Words like "thrilling," "unforgettable," "epic," "scandal," "secrets," and "legendary" can convey the excitement of the experience.
• •Highlight the Fun and Social Aspect: Emphasize that these are games for groups, designed for laughter, interaction, and creating shared memories. Focus on the "who" – friends, family, colleagues.
• •Keep it Clear and Approachable: While the mysteries are intriguing, the language describing how to play should be simple and direct, reinforcing the ease of hosting. Avoid overly complex jargon.
• •Lean into Thematic Language (When Appropriate): When promoting specific themed kits, incorporate vocabulary and a style that evoke that theme (e.g., "bootleg booze and flapper dresses" for a 1920s theme; "cobwebs and eerie creaks" for a haunted theme).
• •Encourage Imagination and Participation: Use copy that invites the reader to picture themselves in the game – "Unleash your inner detective," "Step into the shoes of a character," "Who will *you* accuse?" This fosters a sense of immersion even before purchase.

Social Perception

Positive, Engaging Product, Good for Various Groups, Legitimacy

Copy Examples

• •Headline: Unleash Your Inner Detective! Body: Gather your crew, pick a theme, and dive into a night of thrilling mystery. Who's the culprit? Everyone's a suspect! Easy to host, endlessly fun. Your unforgettable party starts here.
• •Headline: Scandal! Secrets! And a Killer on the Loose! Body: Transport your guests to the [Insert Theme, e.g., Roaring Twenties] with our immersive murder mystery kit. Hilarious characters, shocking twists, and a new villain every time you play. Ready to solve the crime of the century?
• •Headline: Ditch the Usual Dinner Party. Host a Whodunit! Body: Looking for a party idea that’s dangerously fun? Our murder mystery games have everything you need – from intriguing plots to easy-to-follow scripts. The host can even play along! Who will crack the case?
• •Headline: Your Friends. Your Living Room. One Unsolved Murder. Body: Become a Master of Mystery! Our game kits make it simple to host an epic night of intrigue, laughter, and accusation. Perfect for virtual or in-person gatherings. Choose your mystery, send the invites, and let the sleuthing begin!
• •Headline: More Than Just a Game – It’s an Experience! Body: Get ready to dress up, get in character, and uncover dark secrets. With [Number] thrilling themes to choose from, your next game night will be legendary. Easy setup, tons of laughs, and a mystery you’ll be talking about for weeks!