Brand Tone

Passionate & Artisanal, Resilient & Inspiring, Quality-Focused & Pure, Heritage & Expertise, Engaging & Inclusive

Brand Values

• •Uncompromising Quality
• •Craftsmanship & Precision
• •Passion
• •Resilience & Perseverance
• •Innovation & Continuous Improvement
• •Customer Focus & Loyalty
• •Inclusivity
• •Heritage

Best Practices

• •Emphasize the "Master" & "Artisan" Angle: Consistently use terms like "Master Chocolatier," "handcrafted," "artisan," and "crafted" to reinforce expertise and the handmade quality.
• •Tell the Story of Passion and Resilience: Weave in elements of Bernard Callebaut’s dedication, his family history, and his journey of perseverance. This adds depth and authenticity.
• •Highlight Ingredient Purity and Quality: Frequently mention the commitment to "purest ingredients," "organic," "fair-trade," and the resulting superior taste and "chocolate enlightenment."
• •Maintain a Tone of Warm Expertise: Be knowledgeable and confident about the chocolate, but also approachable and passionate, reflecting a desire to share the joy of fine chocolate. Avoid overly technical jargon unless explaining a specific benefit (e.g., low sugar).
• •Connect to Customer Experience & Indulgence: Frame the chocolates not just as a product, but as an experience – a moment of "superior indulgence," a special treat, or a way to celebrate. Emphasize that "everyone should be able to enjoy quality chocolate."

Social Perception

High-Quality & Premium, Artisanal & Special, Authentic & Trustworthy, Local & Respected, Innovative

Copy Examples

• •Headline: Generations of Passion, Crafted into Every Bite. Body: Experience the legacy of Bernard Callebaut. At Master Chocolat, we pour over 40 years of chocolate artistry and a lifetime of devotion into each creation. Taste the difference pure ingredients and unwavering dedication make.
• •Social Media Post (with image of intricate chocolates): From bean to exquisite bar, our Master Chocolatier, Bernard Callebaut, dedicates his craft to achieving "chocolate enlightenment." Using only the finest organic and fair-trade ingredients, because everyone deserves a taste of pure indulgence. ✨ #MasterChocolat #ArtisanChocolate #PureIngredients #BernardCallebautLegacy
• •Product Description (for a signature assortment): Rediscover the joy of true chocolate. Each piece in this collection is a testament to Bernard Callebaut's resilience and his relentless pursuit of perfection – a symphony of flavours born from the finest cacao and a passion that never fades. An affordable luxury, crafted for your moments of delight.
• •About Us Snippet: Master Chocolat is more than a name; it's a promise. A promise from Bernard Callebaut to continue a family tradition dating back to 1911, bringing you uncompromising quality and handcrafted precision in every chocolate. It's a story of passion, innovation, and the enduring magic of chocolate.
• •Promotional Email Subject: Taste the Artistry: An Invitation from Master Chocolat. Body: For over four decades, Bernard Callebaut has been perfecting the art of chocolate in Calgary. We believe in continuous improvement and using the purest ingredients to create an unparalleled chocolate experience. Discover our latest handcrafted collection – a true labour of love, from our family to yours.