Brand Tone

Helpful and Supportive, Creative and Inspiring, Conscious and Responsible, Approachable and Friendly, Quality-Oriented

Brand Values

• •Creativity
• •Quality
• •Sustainability/Environmental Responsibility
• •Community/Support
• •Accessibility/Value

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (e.g., helpful, inspiring, conscious), including approved vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Prioritize Your Values: Ensure your core values (creativity, quality, sustainability, community, value) are consistently woven into your messaging across all platforms. For Marked Props, the eco-friendly aspect and support for photographers are key.
• •Speak Your Audience's Language: As a brand "by photographers, for photographers," use terminology and address pain points that resonate with your target audience, but keep it accessible and avoid overly technical jargon where inappropriate.
• •Maintain Authenticity: Be genuine in your communications. If you’re passionate about sustainability, let that shine through naturally. If you're running a big sale because "Everything Must Go," be transparent about it.
• •Review and Refine: Regularly audit your website copy, social media posts, and marketing materials to ensure they align with the defined brand tone. Gather feedback and be prepared to make adjustments as your brand evolves.

Social Perception

A valuable resource for product photographers, Eco-conscious, Good quality for the price, Visually appealing and modern, Engaged with their community

Copy Examples

• •Headline: "Unlock Your Creative Vision. ✨ Our eco-friendly props & backdrops make stunning product photography effortless and fun. Plant a tree with every order! 🌳"
• •Social Media Post: "Photographer to photographer, we get it. Finding that *perfect* prop can be a hassle. That's why we craft high-quality, unique pieces to make your shoots shine (and our planet a little greener! ♻️). What are you creating today? #MarkedProps #ProductPhotography #SustainableStyle"
• •Product Description Snippet (for a backdrop): "Transform your product shots from simple to stunning with our 'Azure Dream' backdrop. Made from 100% recyclable materials (yes, even the ink!), it's designed by photographers, for photographers, ensuring vibrant colors and a flawless finish. Create, inspire, and feel good doing it."
• •Email Subject Line (for a sale): "Creative Boost Incoming! 📸 Props to Make Your Photos Pop (and a Gift for Mother Earth!)."
• •About Us Snippet: "We're more than just a prop shop; we're your creative partners. Born from a passion for photography and a love for our planet, Marked Props is here to provide high-quality, sustainable tools that help you capture breathtaking images. Let's make something beautiful together."