Brand Tone

Passionate, traditional, and elegant

Brand Values

• •Quality over quantity
• •Expression of Terroir
• •Family and Heritage
• •Tradition and Innovation

Best Practices

• •Always lead with passion and tradition: These are the core pillars of the brand. Every piece of copy should reflect the family's dedication and the rich history of their winemaking.
• •Use evocative and sensory language: Describe the aromas, flavors, and textures of the wines to transport the reader to the Langhe.
• •Highlight the terroir: Consistently mention the Langhe, Barolo, and Barbaresco to reinforce the connection to this prestigious region.
• •Showcase awards and accolades: Use positive reviews and high scores from critics to build credibility and trust.
• •Maintain a tone of understated elegance: The language should be sophisticated and refined, avoiding overly casual or boastful phrasing. The quality of the wine should speak for itself.

Social Perception

A producer of high-quality, authentic Italian wines, respected for its dedication to tradition and its ability to produce elegant and complex wines. Its reputation as a trustworthy and prestigious winery is solidified by numerous awards and positive reviews from critics and consumers.

Copy Examples

• •The soul of the Langhe, bottled. Our Barolo is a testament to the power and elegance of Nebbiolo. A story of tradition, patience, and passion in every glass.
• •MASSIMO RATTALINO: From our family's vineyards in the heart of the Langhe, a tradition of elegant wines.
• •Experience the newest chapter in our story. We are proud to present the latest vintage of our Barbaresco, a wine that captures the unique character of the year and the timeless spirit of our terroir.
• •For those who understand that a great wine is more than just a drink, it's an experience. Discover the passion and tradition of MASSIMO RATTALINO.
• •With fragrant notes of rose and violet, accompanied by hints of sweet spices, this wine is harmonious on the palate. A true expression of our dedication to quality and the unique terroir of our vineyards.