Tono de Marca

Passionate, Introspective, and Accessible

Valores de Marca

• •Emotional Connection
• •Authenticity and Truth
• •Humanity
• •Passion
• •Accessibility

Mejores Prácticas

• •Always Speak from the 'I': The brand's strength is its personal nature. Copy should be written from Massimo Paravani's perspective, using "I," "my," and "me" to maintain an authentic, direct voice.
• •Lead with Emotion, Follow with Detail: Start with the feeling or the "why" behind a piece. Use evocative, passionate language first, then provide the technical details (e.g., "A heartbeat captured in acrylic..." before "Acrylic on Canvas, 80x80 cm").
• •Use the "Emotional Chromatism" Tagline: Regularly incorporate this unique, artist-coined term. It reinforces the brand's unique philosophy and adds a layer of professional identity.
• •Balance Passion with Accessibility: While using powerful and profound language, always include a welcoming and inclusive call to action or question. Invite dialogue and make the audience feel part of the artistic journey.
• •Be Genuinely Grateful: Publicly and personally thank followers, customers, and reviewers. This reinforces the core values of humanity and connection, strengthening the community around the brand.

Percepción Social

The public perceives Massimo Paravani as a talented and engaging contemporary artist. His presence on platforms like Saatchi Art and his reception of awards, such as the "Cartagine" Award for Art and Culture, lend him professional credibility. His followers on social media see him as an authentic and approachable creator, responding positively to his direct expressions of gratitude and personal updates. The brand is not perceived as a cold, impersonal gallery but as the vibrant, personal project of a dedicated artist who is actively involved in his community.

Ejemplos de Copy

• •This isn't just paint on canvas. It's a conversation. A fleeting moment, a jolt of feeling, a piece of a story. What does it say to you? #EmotionalChromatism #MassimoParavani #ArtThatFeels
• •More Than Art. It's the Color of Life. Welcome to the world of Massimo Paravani —where every brushstroke is a heartbeat.
• •Tired of art that just hangs there? Experience art that connects. Massimo Paravani's 'Emotional Chromatism' is a journey into the soul of color. Discover a piece that speaks directly to you.
• •Bring home more than an image; bring home a feeling. This piece, born from a passion for capturing life's hidden emotions, is a daily invitation to feel deeply and live intensely. An authentic work by Massimo Paravani.
• •A message from my soul to yours...