Brand Tone

Technical, Authoritative, and Collaborative

Brand Values

• •Innovation
• •Data Accessibility
• •Integrity and Precision

Best Practices

• •Prioritize Data Over Hype: Always lead with facts, figures, and tangible insights. The copy should reflect the platform's utility, not speculative market trends.
• •Use Precise, Technical Language: Do not shy away from industry-specific terminology. The target audience is technically literate and will appreciate the clarity and precision.
• •Maintain a Clean and Professional Aesthetic: All visual content and copy formatting should align with the existing clean, dark-mode, tech-focused brand identity. Avoid cluttered or overly "salesy" designs.
• •Foster a Collaborative Voice: Frame communications in a way that positions Massbase as an enabler and partner for developers. Use words like "build," "integrate," and "power" to reinforce this role.
• •Stay Focused on Utility: Every piece of content should answer the question, "How does this help a developer or analyst build or understand something better?" The copy should be direct, benefit-oriented, and centered on the platform's capabilities.

Social Perception

Niche and Developer-Focused

Copy Examples

• •Stop wrestling with raw blockchain data. Our robust APIs provide clean, real-time on-chain intelligence for any wallet or contract. Build your next big idea on Massbase.
• •The on-chain universe is expanding. We're excited to announce full data support for the Zora Network. Explore, analyze, and build with the most comprehensive on-chain data platform.
• •Daily active users on Base have surged 30% this past month. Our platform lets you track the metrics that matter for on-chain growth. See the data for yourself at massbase.co.
• •The next million users of web3 won't care about block explorers. They'll use apps powered by accessible on-chain data. We provide the foundation for those apps. Build the future with us.
• •Massbase: The Onchain Data Platform for Mass Adoption. Go from complex data to actionable insights in minutes. Explore the data or integrate our API today.