Brand Tone

Provocative & Edgy, Authentic & Raw, Confident & Unapologetic, Accessible Pop, Conversational & Engaging

Brand Values

• •Truth & Authenticity: A commitment to exposing societal hypocrisies and presenting an unfiltered perspective.
• •Provocation & Thought Leadership: Encouraging critical thinking and challenging established norms.
• •Self-Expression & Individuality: Art as a powerful means of personal and societal expression. The brand mission states, "clothing is more than just a form of self-expression. It's an opportunity to make a statement about who we are, what we stand for, and what we believe in."
• •Resilience & Boldness: Stemming from the artist's background and his approach to art and life.
• •Impact & Connection: A desire for the art to make life more meaningful and inspire others.

Best Practices

• •Embrace the Provocation: Don't shy away from strong statements or challenging questions. The copy should reflect the art's intention to make people think and react.
• •Be Authentically Raw: Use direct, honest language. Avoid overly corporate or watered-down messaging. Let the artist's unique voice and perspective shine through.
• •Inject Confident Edge: Write with a sense of conviction. The tone should be unapologetic and self-assured, mirroring the brand's stance on its art and message.
• •Use Pop Culture Savvy (Where Appropriate): Incorporate contemporary references or a modern linguistic style when it aligns with the specific artwork or product, making it relatable yet still edgy.
• •Focus on Starting a Dialogue: Frame descriptions and calls to action in a way that invites engagement, questions, and even debate. The copy should feel like the beginning of an interaction, not just a statement.

Social Perception

Controversial yet Respected, Modern & Relevant, High Quality & Unique, Engaging & Debatable, Associated with a 'Bad Boy' Image

Copy Examples

• •For a New Art Print Release: Tired of the sugar-coated? This isn't just art; it's a dose of reality. Our latest piece strips away the pretense. Hang it up. Start a fight. Or just stare truth in the face. Your move.
• •For the Clothing Line (Social Media Ad): Wear your statement. Massacci clothing isn't for blending in. It's for those who own their edge and aren't afraid to show it. This isn't fashion. It's a mindset.
• •Instagram Caption for an Abstract Piece: They say a picture is worth a thousand words. We prefer the ones that leave you speechless, then make you argue. What do *you* see? Don't be shy. #MassacciArt #TruthHurts #ArtThatBitesBack
• •Email Subject Line for a New Collection: Warning: May Cause Thinking. (Body: Briefly introduces the new collection, emphasizing its provocative nature).
• •About Page Snippet: We don't do pretty for pretty's sake. Massacci Art is a reflection of the grit and the glory, the hypocrisies and the hopes. Inspired by life's underbelly and pop culture's bright lies, each piece is a conversation starter. Or ender. Depends on who's looking.