Brand Tone

authentic, passionate, and educational

Brand Values

• •Passion for Beekeeping and Nature
• •Quality and Authenticity
• •Sustainability and Ethical Practices
• •Family and Community
• •Health and Wellness

Best Practices

• •Consistently weave the narrative of the two brothers and their passion for beekeeping into your content. This personal touch is a strong differentiator.
• •Continue to provide valuable information about the benefits of Mānuka honey, MGO ratings, and your beekeeping practices. This builds trust and positions you as a knowledgeable source.
• •Use words like "raw," "pure," "natural," and "authentic" consistently across all platforms to reinforce the quality of your products.
• •Use imagery and language that evokes the pristine, natural landscapes of New Zealand. This is a key element of your brand identity.
• •Write in a way that is enthusiastic, genuine, and friendly. Avoid overly corporate language and let your passion for your craft shine through.

Social Perception

The public perception of Mason Brothers' Honey is highly positive. Customers frequently describe the honey as "beautiful," "delicious," and "great quality." The company is praised for its excellent customer service, including fast delivery and clear communication. The brand's story of two brothers building a business from scratch resonates with consumers, and their commitment to quality and sustainability is a key selling point. The educational content they provide on their website and social media helps to build trust and position them as experts in their field.

Copy Examples

• •From our hives in the wild heart of New Zealand to your home. 🌿 Our raw Mānuka honey is a daily dose of nature's goodness. #MasonBrothersHoney #ManukaHoney #PureNewZealand
• •Guardians of the Bees. We're passionate about protecting our planet and the incredible creatures that produce our honey. Discover our commitment to sustainable beekeeping. #Bees #Sustainability #EthicalHoney
• •Just like our bees, we've been busy! Introducing our new range of handmade beeswax candles. Bring the natural, calming scent of the hive into your home. #BeeswaxCandles #NaturalLiving #MasonBrothers
• •Support your well-being naturally. Our MGO-certified Mānuka honey is packed with unique properties to help you feel your best. Taste the difference of pure, raw honey. #HealthAndWellness #NaturalRemedies #Manuka
• •It all started with two brothers and a passion for bees. Over a decade later, we're still a family business dedicated to bringing you the best of New Zealand honey. #FamilyBusiness #BrotherOwned #OurStory