Brand Tone

Professional & Accessible, Trendy & Aspirational, Enthusiastic & Engaging, Supportive & Informative

Brand Values

• •Quality & Affordability
• •Empowerment & Confidence
• •Accessibility
• •Trend-Consciousness
• •Customer Focus

Best Practices

• •Tailor the language slightly for different platforms and audiences, but keep the core values of quality, empowerment, and trend-consciousness consistent.
• •Use empowering and aspirational language but keep it grounded by highlighting affordability and ease of use where applicable.
• •Focus on what the products do for the customer – how they solve a problem, help achieve a desired look, or make them feel.
• •Ensure that the copy complements the visual elements used in posts and on the website. If the visuals are vibrant and trendy, the copy should echo that energy.
• •Use testimonials, user-generated content, and community-focused language to build trust and a sense of belonging. Highlight Nepali artists or customer looks when possible to strengthen local connection.

Social Perception

Supplier for Beauty Professionals & Businesses, Source for Trendy Beauty Products, Local Nepali Brand, Mixed Product Experience (as seen in isolated reviews), Active Online Presence

Copy Examples

• •Mask Queen Nepal: Your Pro Source for Trend-Setting Beauty. Wholesale Prices, Unforgettable Looks. Elevate your artistry or discover your new signature style. We bring you premium, globally-inspired cosmetics and skincare, right here in Nepal. Quality you can trust, prices you’ll love. #MaskQueenPro #NepalBeauty
• •✨ NEW ARRIVAL! ✨ Get ready to glow like never before with our latest [Product Name]! Perfect for [Benefit 1] and achieving that flawless [Desired Look]. Swipe to see the magic! Shop now via the link in bio. #MaskQueenBeauty #NepaliMakeupArtist #TrendingBeauty
• •Stock Your Salon with the Best! 💄 Mask Queen Nepal offers exclusive wholesale pricing on a vast range of professional makeup, skincare, and tools. From vibrant pigments to essential equipment, we’re your trusted partner in beauty. DM us for our wholesale catalog! #MaskQueenWholesale #NepalSalons #ProMakeupSupply
• •Watch how @[Influencer/StaffMember] creates this stunning look using our [Product 1] & [Product 2]! 😍 Easy, right? Get yours and unleash your inner artist! 👇 #MaskQueenNepal #BeautyHacks #MakeupTutorial #NepaliTikTok
• •Unlock Your Beauty Potential. From everyday essentials to professional-grade artistry, Mask Queen Nepal delivers quality and inspiration at prices that empower. Discover your next favorite today.