Brand Tone

Elegant & Luxurious, Confident & Assuring, Modern & Classy/Timeless, Customer-Centric & Appreciative, Inspirational

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Uniqueness
• •Timeless Design & Elegance
• •Customer Trust & Satisfaction
• •Innovation (in design and quality)
• •Value for Luxury
• •Environmental Consciousness (aspired)

Best Practices

• •Prioritize 'Elegant' and 'Quality' in Language: Consistently use words that evoke sophistication, craftsmanship, and lasting value (e.g., 'refined,' 'meticulous,' 'enduring,' 'premium,' 'Swiss-made,' 'hand-finished').
• •Maintain a Confident and Assuring Voice: Back up claims of luxury with tangible benefits like warranties, quality materials, and excellent customer service. Use declarative statements that convey expertise and reliability.
• •Speak to Timelessness, Not Fleeting Trends: While designs are modern, the copy should emphasize their classic appeal and ability to transcend seasons. Focus on investment pieces rather than fast fashion.
• •Incorporate an Element of Exclusivity (Subtly): Highlight aspects like 'not mass-produced' or 'Parisian design' to make customers feel they are acquiring something special, without sounding pretentious.
• •Ensure Visuals and Text are Aligned: The luxurious and elegant tone of the copy must be consistently matched by high-quality, sophisticated photography and videography across all platforms, as is generally seen on their Instagram and website.

Social Perception

Positive Customer Experiences, Perceived as High Quality and Stylish, International Reach, Some Mixed Feedback, Brand Ambassadors

Copy Examples

• •Masistes: Enduring Elegance, Swiss Precision. Discover timepieces and fine jewelry crafted not just for a moment, but for a lifetime. Our Parisian-designed, Swiss-made collections offer a touch of luxury you can cherish every day. Experience the Masistes difference.
• •Quality You Can Feel. Craftsmanship You Can Trust. At Masistes, we believe true luxury lies in the details. From hand-assembled Swiss movements to the radiance of 18K gold, each piece is a testament to our commitment to exceptional quality. Wear your confidence.
• •Your Style, Elevated. The Masistes Collection. Find the perfect expression of your unique style. Our versatile and timeless designs are created to complement every look, from everyday chic to special occasion glamour. Explore jewelry and watches that speak to you.
• •More Than a Purchase, It's a Relationship. We cherish every Masistes customer. That's why we offer dedicated 24/7 support, international warranty, and a commitment to your satisfaction. Join a world of elegance, backed by service you can rely on.
• •The Art of Gifting, Perfected. Looking for a gift that truly resonates? A Masistes watch or piece of fine jewelry is a timeless gesture of love and appreciation. Beautifully packaged and crafted to last, it’s a gift that will be treasured forever. Enjoy complimentary gift wrapping on all orders.