Brand Tone

Energetic, celebratory, and inclusive, focusing on positive emotions, joy, connection, and creating memories through musical experiences.

Brand Values

• •Family & Togetherness
• •Fun & Entertainment
• •Quality & Versatility
• •Creativity & Self-Expression
• •Customer Satisfaction

Best Practices

• •Sell the Experience, Not the Specs: Focus on the emotional outcome—joy, laughter, connection, and memories. Technical features should be presented as the tools that enable this experience.
• •Use Energetic and Inclusive Language: Employ active, positive words like "unleash," "ignite," "celebrate," and "share." Address "everyone," "the whole family," and "friends" to reinforce the value of togetherness.
• •Center the Customer as the Star: Frame the narrative around the user's journey to becoming a "superstar" or the host of the best parties. Your copy should empower them.
• •Encourage User-Generated Content: Actively ask customers to share their "Masingo Moments." This validates the brand's promise of fun and community and provides authentic social proof.
• •Maintain a Celebratory Tone Everywhere: From product descriptions to customer service emails, the tone should be consistently upbeat and positive. Every interaction is an opportunity to reinforce the brand's core value of sparking fun.

Social Perception

Perceived as a go-to brand for fun, accessible, feature-packed home karaoke systems, serving as a catalyst for social gatherings and creating memorable, enjoyable experiences rather than just being an electronic device. It is seen as a valuable addition to family entertainment and a great gift.

Copy Examples

• •Some moments are sung, not said. Turn your living room into the world's best stage and create memories that will be on repeat for years. #MasingoMoments
• •Don't Just Host a Party. Start One.
• •Your next hit single? A duet with the kids.
• •More than just a karaoke machine, the [Product Name] is your all-in-one pass to unforgettable fun. With two wireless microphones, a dazzling disco ball, and seamless Bluetooth pairing, you have everything you need to unleash your inner star and get the whole family singing along.
• •The party starts when you press play. #MasingoKaraoke