Brand Tone

Authentic, Traditional, and Supportive.

Brand Values

• •Heritage
• •Quality
• •Community
• •Craftsmanship

Best Practices

• •Prioritize Education over Selling: Always frame content around sharing knowledge, history, and the craft. The sale will feel like a natural consequence of providing value.
• •Use Authentic, High-Quality Imagery: Your visuals should reflect the brand's values. Showcase the textures of the clay, the richness of the glazes, and the beauty of handmade pottery. Avoid overly polished or corporate-style stock photos.
• •Speak the Language of Potters: Use technical terms correctly and confidently in product descriptions, but ensure educational content (blog posts, history pages) is accessible and engaging for a wider audience.
• •Celebrate the Community: Regularly feature the work of artists who use your materials (with their permission). This reinforces the cooperative's community focus and provides social proof.
• •Maintain a Grounded and Humble Voice: The brand's authority comes from its history and quality, not from boastful claims. The tone should always be respectful of the craft, the artists, and the tradition it represents.

Social Perception

Respected, Authoritative, and Essential.

Copy Examples

• •The soul of Mashiko, in your hands. Our new Red Clay blend, rich in local iron, fires to a deep, warm hue that speaks of the earth it came from. Ready for the wheel. #MashikoYaki #PotteryClay #JapaneseCeramics #MadeInMashiko
• •The Colors of Tradition. From the deep persimmon 'Kaki-yu' to the subtle 'Nuka' white, our glazes are formulated from the same materials that have defined Mashiko ware for over a century. Glaze your legacy.
• •Since 1951, our cooperative has been the heart of Mashiko's pottery community. We were founded to preserve the craft and support the artists. Today, we continue that mission by providing the finest local clay and materials to creators around the world. #MashikoPottery #CeramicTradition #FolkArt
• •Tools shaped by function and tradition. This set of trimming tools is designed for the distinct textures of Mashiko clay. Balanced, durable, and essential for giving your work a professional finish. The perfect extension of the potter's hand.
• •Connect with the Clay. Connect with Community. Join our upcoming workshop on traditional glazing techniques. Learn from a master potter and discover the secrets behind Mashiko's iconic finishes. Limited spots available. Register now and be part of the tradition.