Brand Tone

Passionate, Empathetic/Supportive, Expressive/Creative, Confident, Approachable/Friendly

Brand Values

• •Artistic Recognition & Empowerment
• •Quality & Craftsmanship
• •Self-Expression & Individuality
• •Community
• •Customer Focus

Best Practices

• •Use "you" and "your" frequently to create a direct connection.
• •Emphasize the "Why" Behind the Brand: Regularly weave in the story of Mashevor being founded by musicians to support artists.
• •Use Evocative and Sensory Language: Mirror the language used in existing product descriptions ("captivating design," "bold graphic," "effortlessly cool look") to create a vivid picture and emotional connection.
• •Maintain a Balance of Passion and Professionalism: While the tone is passionate and supportive, ensure that information about quality, shipping, and customer service is clear, reliable, and instills confidence, as highlighted in their website's guarantees.
• •Highlight secure payments, fast shipping, easy returns and dedicated support.

Social Perception

A supportive and understanding brand for musicians and artists, offering high-quality clothing that enables self-expression and fosters a sense of community.

Copy Examples

• •Indie Style Clothing, For The Artist In You.
• •Our designs touch emotions. Premium Quality, affordable rates.
• •Clothing brand for the artist in you
• •Express yourself with our captivating designs.
• •Feel comfortable and stylish in our premium quality t-shirts.