Brand Tone

Playful & Trendy, Trustworthy & Authentic, Approachable & Customer-Focused, Enthusiastic & Passionate

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Trend-Consciousness
• •Joy & Collectorship

Best Practices

• •Embrace Emojis & Enthusiasm: Use emojis strategically (✨💖👼😉) to convey playfulness and excitement, especially on social media. Maintain an upbeat and positive language.
• •Highlight Authenticity & Trust: Consistently use terms like "authentic," "official retailer," "genuine," "100% real" when describing products, especially for collectibles and contact lenses, to reinforce this core value.
• •Use Trendy & Relevant Hashtags/Keywords: Incorporate hashtags and keywords that resonate with the target audience (e.g., #KBeauty, #SonnyAngel, specific K-pop group names if relevant to a lens style, #LimitedEdition).
• •Keep it Clear, Concise & Action-Oriented: While playful, ensure the core message (what's new, what's restocked, how to buy) is easy to understand. Use clear calls to action (e.g., "Shop link in bio!", "Tap to shop", "Discover your new favourite pair").
• •Engage with the Community: Ask questions, respond to comments, and use language that fosters a sense of belonging, particularly for the collector audience (e.g., "What are you collecting?", "Which series are you hunting for?").

Social Perception

Niche Specialist, Reliable Retailer, Community-Oriented (for collectors), Fashion/Beauty Accessory Provider (for lenses)

Copy Examples

• •✨ Peek-a-boo! Your next obsession has just landed! 👼 The NEW [Sonny Angel Series Name] is here to steal your heart (and your shelf space!). 🤫 Guaranteed 100% authentic cuteness. Don't miss out – these little dreamers fly fast! Shop link in bio! #SonnyAngel #MashedPotatoUK #NewCollection #CuteCollectibles #LimitedEditionLove
• •🚨 CODE RED (or maybe Blue, or Hazel 😉)! Your FAVE K-Lenses from [Brand Name] in '[Shade Name]' are BAAACK! ✨ Get that perfect K-Drama gaze. Authentic, stunning, and ready to make heads turn. Tap to shop before they vanish again! 💖 #KoreanContacts #Olens #HapaKristin #[BrandName] #[ShadeName] #Restocked #MashedPotatoUK #KBeautyEyes
• •From adorable Sonny Angel companions to the dreamiest Korean & Japanese coloured contact lenses, Mashed Potato UK is your happy place for all things cute & authentic! 🥰 We're passionate about bringing you the real deal, making it easy and fun to express yourself. What are you collecting or styling today? ✨ #MashedPotatoUK #AuthenticCollectibles #KBeauty #JBeauty #SonnyAngelUK #SmiskiUK #ColouredContactsUK
• •Your eyes deserve the best! ✨ At Mashed Potato UK, we bring you 100% authentic Japanese and Korean cosmetic coloured contact lenses. Experience a world of vibrant, comfortable, and safe options to transform your look. Easy ordering, fast shipping, and thousands of happy eyes! Discover your new favourite pair today. #ContactLensesUK #SafeBeauty #AuthenticLenses #MashedPotatoBeauty #YourBestLook
• •Who needs a nightlight when you've got these little glow-in-the-dark buddies? 😂 SMISKI are here to add a touch of quirky fun to your everyday! ✨ We're your official UK spot for these mysterious little guys. Which series are you hunting for? Let us know below! 👇 #SMISKI #MashedPotatoUK #GlowInTheDark #FunCollectibles #QuirkyFinds #OfficialRetailer