Brand Tone

Enthusiastic & Playful, Trustworthy & Authentic, Trendy & Youthful, Collector-Focused & Passionate

Brand Values

• •Authenticity
• •Collector Enthusiasm/Passion
• •Customer Trust
• •Trend Awareness
• •Joy & Cuteness

Best Practices

• •Know Your Audience Deeply: Understand the language, humor, and platforms your target collectors and contact lens users prefer. Use terminology they understand (e.g., "blind boxes," "ISO" for collectors, specific lens brand features).
• •Embrace Emojis and Playful Language (Appropriately): Reflect the "cute" and "fun" aspect of the products, especially on visual platforms like Instagram and TikTok. Use emojis like 💕, ✨, 😍, 🚨.
• •Consistently Highlight Authenticity and Trust: Always include phrases like "100% authentic," "official retailer," or "genuine" when talking about collectibles to reassure customers.
• •Stay Updated on Trends: For both collectibles and contact lenses, be aware of new releases, popular styles, and relevant online discussions/hashtags (especially K-pop or beauty trends for lenses).
• •Create a Style Guide: Develop a simple internal guide with key brand voice words (e.g., "cute," "authentic," "magical," "trendy," "trusted"), preferred emojis, and a "do not use" list to ensure everyone writing copy is aligned.

Social Perception

Positive for Collectors, Niche Appeal, Trusted Source, Potentially Confusing Name

Copy Examples

• •🚨 SO CUTE ALERT! 🚨 The newest Sonny Angel series has just landed at Mashed Potato UK! ✨ Get your 100% authentic dreamy figures before they're gone! Which one are you hoping to unbox? 😍 #SonnyAngel #NewCollection #MashedPotatoUK #CuteCollectibles #Authentic
• •Transform your look! 👀✨ Check out the stunning [Brand Name] colored contacts, now available at Mashed Potato UK! Swipe to see them in action. FREE shipping worldwide! 🌍 #ColoredContacts #ContactLens #HapaKristin #Olens #BeautyHacks #KBeauty #MashedPotatoUK #[RelevantKPopHashtag]
• •Your Official UK Home for Authentic Sonny Angel, SMISKI & Pop Mart! ✨ We 💕 cute things as much as you do. Thousands of 5-star reviews from happy collectors! Start or grow your collection today! #MashedPotatoUK #SonnyAngelUK #SMISKI #PopMart #CollectibleToys
• •Don't just collect, collect with confidence! Mashed Potato UK is your trusted, official retailer for 100% genuine Sonny Angel and SMISKI figures. Join our community of happy collectors! #OfficialRetailer #AuthenticCollectibles #MashedPotatoUK #TrustedSeller
• •🤫 Psst! Exclusive Sonny Angel Limited Edition arriving SOON at Mashed Potato UK!