Brand Tone

Vibrant & Expressive, Professional & High-Quality, Empowering & Confident, Community-Oriented & Engaging, Conscious & Responsible

Brand Values

• •Quality
• •Innovation
• •Self-Expression & Creativity
• •Empowerment
• •Professionalism
• •Ethical Responsibility
• •Passion for Beauty

Best Practices

• •Emphasize Vibrant Expression: Use vivid, descriptive language when talking about colors and collections. Encourage users to see nail polish as a tool for self-expression.
• •Highlight Professional Quality & Innovation: Consistently mention the salon-grade quality, durability, and innovative aspects like Bioflex or 13-Free formulas to build trust and justify value.
• •Speak the Language of Empowerment: Frame product benefits in terms of how they make the user feel – confident, stylish, creative, bold.
• •Foster Community Connection: Use inclusive language. Encourage user-generated content, ask questions, and refer to the MasgloLovers community to reinforce belonging.
• •Maintain Ethical Transparency: Clearly and consistently communicate the brand's commitment to being cruelty-free and using safer formulas. This resonates with modern consumer values.

Social Perception

Masglo is widely perceived as a reputable and high-quality nail polish brand with a strong heritage, particularly in Latin American markets, and is now expanding its global reach. It's known for its extensive and vibrant color selection, catering to diverse tastes and trends. Users associate Masglo with durability and professional results, making it a trusted choice for both personal use and nail salons. The brand's commitment to being cruelty-free and offering 13-Free formulas is increasingly recognized and appreciated by conscious consumers. There's a strong community element, with MasgloLovers actively sharing their nail art and experiences, indicating high brand loyalty and advocacy. It's seen as a brand that balances trendiness with classic appeal.

Copy Examples

• •Unlock a universe of color. With Masglo Global, your nails become the canvas for your unique story. Express every shade of you.
• •Experience salon-perfect nails, every day. Masglo Global delivers professional-grade quality and lasting brilliance, right at your fingertips.
• •Strength meets style. Our innovative Bioflex formula and 13-Free promise mean vibrant, healthy-looking nails without compromise. Discover the Masglo difference.
• •Dare to shine. Masglo Global empowers you to wear your confidence boldly. Choose your color, own your moment.
• •Join the #MasgloLovers. Share your passion for vibrant nails and conscious beauty. Beautifully colorful, proudly cruelty-free.