Brand Tone

Vibrant & Expressive, Professional & High-Quality, Empowering & Confident, Trendy & Fashion-Forward, Approachable & Educational

Brand Values

• •Quality
• •Innovation
• •Self-Expression & Creativity
• •Empowerment
• •Colombian Pride
• •Nail Health & Care
• •Inclusivity

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines Masglo's tone (e.g., Empowering, Vibrant, Professional yet Approachable, Confident, Trendy). Include 'do's and don'ts' for language, specific keywords to use (e.g., 'vibrant,' 'long-lasting,' 'innovation,' 'self-expression,' 'quality'), and words to avoid (e.g., overly technical jargon unless explained, dated slang, potentially controversial terms without careful consideration).
• •Prioritize Positivity and Empowerment: Frame copy to inspire confidence and creativity. Focus on the positive impact of the products (e.g., feeling good, expressing oneself) rather than just features. Ensure language is inclusive and uplifting.
• •Highlight Quality and Innovation Subtly: Weave in mentions of 'Bioflex technology,' '13-Free,' 'salon-quality,' and 'long-lasting' naturally within engaging copy, rather than making it sound like a dry list of specifications. Show, don't just tell, the benefits of these features.
• •Adapt to Each Platform, Maintain Core Identity: While the core tone remains consistent, adjust the delivery for each social media platform. TikTok can be more playful and trend-driven; Instagram highly visual and aspirational; Facebook a mix of community and information; the website more detailed and professional. The core message of vibrant self-expression through quality products should permeate all.
• •Engage with the Community Authentically: Use language that resonates with your audience. Incorporate user-generated content and respond to comments and messages in the established brand voice. This reinforces the brand's personality and builds a loyal following. Reflect their language and enthusiasm (e.g., #DivasMasglo).

Social Perception

Generally viewed as a high-quality, reputable Colombian brand with a strong presence in Latin America and expanding globally. Customers appreciate the wide color selection, durability, and professional-grade quality. Manicurists often recommend it.

Copy Examples

• •Headline: Unleash Your Colors. Define Your Mood. Body: From boardroom chic to weekend vibes, Masglo offers a universe of shades to express every facet of you. Our long-lasting, 13-Free formulas mean you shine confidently, knowing your nails are cared for. What color are you today? #Masglo #ColorYourStory
• •Headline: Salon Perfection. At Your Fingertips. Body: Why wait for a salon? With Masglo’s professional-grade polishes and innovative Bioflex technology, achieve flawless, durable manicures at home. Strength, shine, and stunning color that lasts. #MasgloProfessional #NailGoals
• •Headline: Dare to Express. Dare to be Masglo. Body: Your nails are a canvas. Let your creativity run wild with our vibrant collections and high-impact nail art essentials. Tag us in your #MasgloCreations – we celebrate your unique style! #MasgloInspires #SelfExpression
• •Headline: The Future of Nails is Here: Masglo Gel Evolution. Body: Get up to 12 days of incredible shine and chip-free wear with Masglo Gel Evolution. No lamp needed, just pure, vibrant color that endures. Step into lasting beauty. #MasgloGelEvolution #LongLastingBeauty
• •Headline: More Than Just Polish. It's a Statement. Body: Masglo is committed to quality, innovation, and empowering you to feel your best. Discover 'el color del amor propio' with our Colombian-born, globally loved nail care. #MasgloValues #EmpowerWithColor