Brand Tone

Accessible and Friendly, Trendy and Fashion-Conscious, Confident and Direct, Aspirational yet Attainable

Brand Values

• •Quality
• •Affordability
• •Customer Satisfaction
• •Trustworthiness
• •Style/Trendiness

Best Practices

• •Speak Directly to Your Audience: Use "you" and "your" to create a personal connection. Address their desire for style, comfort, and value.
• •Keep it Clear and Concise: Avoid overly complex language or jargon. Get straight to the point, highlighting key benefits like trendiness, quality, and affordability.
• •Use Positive and Confident Language: Words like "smart," "confident," "trendy," "quality," and "delightful" reinforce the brand's desired image.
• •Incorporate a Call to Action: Encourage engagement, whether it's visiting the website, shopping new arrivals, or visiting a physical store.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy aligns with the style of the imagery used on the website and social media. If the visuals are modern and trendy, the language should reflect that.

Social Perception

A provider of contemporary men's fashion, particularly casual wear and traditional Panjabis. They are seen as an accessible option for trendy clothing with a noticeable online presence.

Copy Examples

• •Headline: Step Up Your Style. Effortlessly. Body: Discover the latest collection from Masculine Bangladesh. Trendy designs, comfortable fits, and prices that make sense. Look sharp, feel confident. #MasculineBD #MensFashion #StyleMadeEasy
• •Headline: Own Your Look. Body: From casual tees to statement Panjabis, Masculine Bangladesh has everything you need to express your unique style. Quality you can feel, fashion you'll love. Shop online or visit our Bashundhara City store! #MasculineStyle #BeYou
• •Headline: Weekend Ready? We've Got You Covered. Body: Plans or no plans, your style shouldn't take a backseat. Check out our new arrivals – fresh, comfortable, and always on-trend. Masculine Bangladesh: Start Living. #WeekendVibes #Menswear #AffordableFashion
• •Headline: The Perfect Fit for the Modern Man. Body: At Masculine Bangladesh, we're dedicated to bringing you fashion that fits your life and your wallet. Smart designs, lasting quality. Because looking good should be simple. Explore more at masculine.com.bd. #ModernMan #BangladeshFashion #TrendyWear
• •Headline: Confidence, Tailored. Body: It’s more than just clothes, it’s how they make you feel. Masculine Bangladesh offers trendy, quality menswear designed to make you look and feel your best, every day. Find your new favorite. #StyleAndConfidence #MasculineBD #FashionForward