Brand Tone

Confident, Trendy, Accessible, Quality-Conscious, Customer-Oriented, Direct & Informative

Brand Values

• •Quality
• •Affordability
• •Style & Trendiness
• •Customer Satisfaction
• •Trust & Reliability
• •Convenience

Best Practices

• •Embody 'Start Living': Consistently weave the aspirational yet accessible 'start Living' philosophy into the copy. Connect product benefits to a more confident and fulfilling lifestyle.
• •Balance Trendiness with Timelessness: While highlighting 'trendy,' also subtly emphasize the quality and smartness that ensures longevity beyond fleeting fads, aligning with the 'smart and confident' customer image.
• •Maintain a Confident, Clear Voice: Use strong verbs and clear, concise language. Avoid jargon and ensure messaging is easy to understand, reflecting the brand's directness.
• •Always Highlight Key Values: Regularly integrate keywords related to quality, affordability, and trendiness in a natural way within the copy to reinforce the core brand promises.
• •Engage and Inform: Continue the practice of providing essential product details (fabric, price, availability) clearly. Foster a two-way conversation on social media, making the brand feel approachable and customer-focused, reinforcing the 'delightful customer experience.'

Social Perception

Go-To for Contemporary Menswear, Reliable Online Retailer, Provider of Modern & Traditional Styles, Aspirational yet Attainable, Alignment with Mainstream Masculinity, Growing Local Brand

Copy Examples

• •Headline: Step Up Your Style. Live Bolder. Body: Discover the latest collection at MASCULINE. Premium quality, unbeatable prices. Shop now and redefine your look. #MasculineBD #StartLiving #MensFashionBangladesh
• •Headline: Effortless Cool, Crafted for You. Body: From sharp casuals to refined traditional wear, MASCULINE offers the perfect fit for every man. Experience trendy designs and lasting comfort. Visit us online or in-store. [Link]
• •Headline: Your Signature Style Starts Here. Body: Don't just wear clothes, make a statement. MASCULINE brings you fashion that's as individual as you are. Quality you can trust, prices you'll love. Explore the new arrivals!
• •Headline: Look Smart, Feel Confident. Every Day. Body: MASCULINE is committed to bringing you the best in men's fashion – stylish, comfortable, and affordable. Upgrade your wardrobe with pieces designed for the modern Bangladeshi man. Shop our Panjabis, Shirts, and more! [Link]
• •Headline: Trendsetting Styles. Down-to-Earth Prices. Body: Why choose between looking good and saving money? At MASCULINE, you get both. Discover our wide range of men's apparel and embrace the MASCULINE way to 'start Living.'