Brand Tone

Sophisticated & Elegant, Caring & Indulgent, Playful & Creative, Chic & Modern

Brand Values

• •Quality & Style: Providing well-designed, aesthetically pleasing products for pets.
• •Pet Well-being & Happiness: Offering products that contribute to a pet's comfort, hygiene, and enjoyment.
• •Individuality & Personalization: Highlighted by customizable pet ID tags.
• •Customer Convenience: Offering shipping throughout Colombia.
• •Sophistication in Pet Care: Elevating the concept of pet ownership to include elements of fashion and beauty.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., sophisticated, playful, caring, elegant), "words to use," and "words to avoid." Share this with anyone creating content.
• •Focus on "The World of Tizu": Consistently use language that reinforces the idea of a special, curated experience for pets and their owners, emphasizing beauty, fashion, and sophistication.
• •Emphasize Quality and Detail: Highlight the craftsmanship, materials, and unique design aspects of the products, appealing to a desire for premium goods for pets.
• •Speak to the Pet Lover's Heart: Use emotive language that resonates with the love and joy pets bring, positioning Tizu products as a way to express that affection and care.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the brand's visual elements (website design, product photography, any future marketing materials) for a cohesive and sophisticated brand experience.

Social Perception

The brand aims to be perceived as a provider of high-quality, fashionable, and sophisticated pet products.

Copy Examples

• •Headline for New Collar Collection: "Adorn Your Companion: Discover Timeless Elegance with Tizu's Latest Collar Collection. Because True Style is Shared."
• •Instagram Post for a Pet Sweater: "Wrapped in Love, Styled by Tizu. Our new Tokio Sweaters bring a touch of chic comfort to your furry friend's everyday adventures. Spoil them, they deserve it. #TizuPets #PetFashion #LuxuryPet"
• •Product Description for a Personalized ID Tag: "More Than Just a Tag, It's Their Signature. Craft a unique identity for your beloved pet with our exquisite Jade Plaques. Elegance, safety, and a touch of Tizu sophistication, keeping them close, always."
• •Email Subject Line for a Sale: "A Little Tizu Treat: Spoil Your Furry Muse with Exclusive Savings!"
• •Website Banner for Toys: "Unleash Joy! Dive into the Tizu world of playful treasures designed to delight, engage, and bring out their happiest wags and purrs."