Brand Tone

Friendly and Approachable, Informative and Knowledgeable, Caring and Passionate, Community-Oriented, Trustworthy and Professional, Slightly Playful

Brand Values

• •Animal Welfare
• •Customer Focus & Personalized Attention
• •Quality
• •Expertise and Knowledge
• •Community
• •Trust and Reliability
• •Passion for Animals

Best Practices

• •Always Prioritize the Animal's Wellbeing: Frame product benefits and advice around how it helps the pet. This reinforces the core value of animal welfare.
• •Be Genuinely Helpful and Informative: Don't just sell; educate. Offer real advice and solutions. This builds trust and positions the brand as an expert.
• •Use Warm, Inclusive Language: Address customers in a friendly and welcoming manner (e.g., "your furry family," "fellow pet lovers"). Avoid overly technical jargon unless explaining something specific where clarity is key.
• •Showcase Passion and Enthusiasm: Let the love for animals shine through in your words. Use positive and emotive language where appropriate.
• •Maintain a Conversational Yet Professional Style: While friendly, ensure grammar and spelling are correct and that the information provided is accurate and reliable. Tailor the level of playfulness to the platform (e.g., more humor on TikTok, more straightforward information on product pages).

Social Perception

Positive, Trusted Source, Knowledgeable Staff, Good Value and Quality, Community-Focused, Reliable Service

Copy Examples

• •Facebook/Instagram Post (Promotion): Is your furry friend a picky eater? 🐾 Spoil them with our new range of gourmet, natural dog foods! Packed with goodness and irresistible flavors, it's the perfect way to show your love. Visit us in-store or online at mascotasavila.com for a taste test! #HappyPets #MascotasAvila #NaturalPetFood
• •Blog Post Title & Snippet (Informative): Title: 5 Essential Tips for Keeping Your Cat Happy and Healthy This Summer. Snippet: Summer brings sunshine and fun, but also unique challenges for our feline friends. At Mascotas Ávila, we care about your cat's wellbeing. Discover our expert tips to ensure they stay cool, hydrated, and joyful all season long! ☀️🐱 #CatCare #SummerPets #MascotasAvilaExpertos
• •TikTok Video Concept (Playful & Product-focused): (Video: Quick cuts of different dogs excitedly playing with a new durable toy, set to upbeat music) Caption: Warning: May cause extreme tail wags! 😉 Our new 'Indestructo-Chew' toy is here to survive even the most enthusiastic players. Link in bio to unleash the fun! #DogToys #PlayfulPups #MascotasAvilaFun #TikTokPets
• •Website Banner (Trust-building & Service-oriented): Your Pet's Best Friend is Here! From expert advice to quality food and accessories, Mascotas Ávila is your trusted partner in pet care. Shop online or visit our store in Ávila for personalized attention. We're passionate about pets, just like you!
• •Email Newsletter Subject Line (Community & Value): Subject: 🐾 Expert Tips, Exclusive Offers & Adorable Pet Pics Inside! Your Mascotas Ávila Update