Brand Tone

Caring, Empathetic, Trustworthy, Expert, Friendly, Approachable, Positive, and Passionate

Brand Values

• •Natural and Safe
• •Animal Welfare
• •Quality and Efficacy
• •Transparency
• •Community

Best Practices

• •Understand Your Audience Deeply: Always write with the pet owner in mind – their concerns, their love for their pets, and their desire for safe, natural solutions. Use language they understand and connect with.
• •Emphasize "Natural" and "Care": Consistently weave in keywords and phrases that highlight the natural composition of the products and the brand's commitment to animal welfare and gentle care.
• •Be Informative and Helpful, Not Just Salesy: Provide genuine value through educational content, tips, and advice. This builds trust and positions the brand as an expert resource, reinforcing the trustworthy aspect of the tone.
• •Maintain a Friendly and Conversational Style on Social Media: Use emojis appropriately, ask questions, encourage interaction, and respond to comments and messages with warmth and approachability. This fosters the friendly community vibe.
• •Develop a Brand Voice Guide: Create a simple internal guide that outlines the key elements of the Mascosana tone (caring, trustworthy, friendly, passionate), provides examples of do's and don'ts, and lists preferred terminology. This helps ensure consistency across all writers and platforms.

Social Perception

Mascosana is generally perceived as a reliable and caring brand by its customers, specializing in natural pet health solutions. Customers appear to appreciate the effectiveness of the products, especially for common issues like joint pain or anxiety, and the natural composition is a significant draw. The brand is seen as trustworthy by those who have used their products, with positive comments often highlighting good results and customer service. The engagement on social media suggests a loyal customer base that is passionate about their pets and values natural care options.

Copy Examples

• •Product Post (Joint Supplement): Give your furry best friend the gift of playful zoomies again! Our 100% natural joint supplement is packed with nature's goodness to support mobility and keep those happy tail wags coming. Because a comfy pup is a happy pup! 🐾 #NaturalPetCare #HappyJoints
• •Educational Post (Anxiety): Does your dog get anxious during thunderstorms or when you leave the house? You're not alone! Our gentle, natural calming blend can help soothe their worries without any drowsy side effects. Discover how to bring more peace to your pet's day, naturally. ❤️ #CalmDog #NaturalRemedies
• •Brand Story Snippet: At Mascosana, we're pet parents first. That's why we pour our hearts into creating 100% natural solutions we trust for our own furry family members. Made with love in Spain, for the health and happiness of yours. ✨ #MascosanaPets #PassionForPets
• •Promotional Post (Discount): Because they deserve the best! Treat your loyal companion to the natural goodness of Mascosana. This week, enjoy [X]% off all our skin & coat supplements. Healthy skin and a shiny coat, the natural way! Shop now and see the difference. 🌿 #PetWellness #NaturalGlow
• •Community Engagement Post: What's your favorite way to keep your furry friend active and happy? Share your tips and photos in the comments below! We love seeing your adventures. Let's inspire each other to give our pets the best life, naturally! 🐕🐈 #MascosanaCommunity #ActivePets