Brand Tone

Professional, Trustworthy, Informative, and Direct

Brand Values

• •Quality and Safety
• •Italian Craftsmanship/Origin
• •Customer Well-being

Best Practices

• •Emphasize certifications (CE, EN standards) and 'Made in Italy' quality.
• •Focus on product features, protection levels, and practical benefits.
• •Use clear, direct language avoiding overly technical jargon.
• •Highlight comfort and breathability alongside safety features.
• •Maintain a professional and trustworthy tone in all communications.

Social Perception

Positive perception of high-quality, comfortable, and effective protective products, particularly FFP2 masks, with a strong association with 'Made in Italy' quality.

Copy Examples

• •FlorentiaMed FFP2 masks: Made in Italy, CE certified, and compliant with EN standards for superior protection.
• •Each FlorentiaMed mask is individually packaged and sealed to ensure hygiene and quality.
• •FlorentiaMed Surgical Masks Type II R: Featuring three layers of non-woven fabric for up to 98% bacterial filtration.
• •Choose FlorentiaMed for masks that meet rigorous EN standards. Our commitment to quality means every mask is individually sealed.
• •FlorentiaMed masks are designed with 5 layers of high-quality material.