Brand Tone

Expert & Informative, Approachable & Friendly, Empowering & Confident, Curated & Trustworthy, Modern & Engaging

Brand Values

• •Education & Empowerment
• •Quality & Efficacy
• •Simplicity & Accessibility
• •Customer-Centricity
• •Authenticity
• •Self-Improvement & Confidence

Best Practices

• •Maintain an Expert, Yet Approachable Voice: Always ground your copy in expertise and knowledge, but deliver it in a way that's easy to understand, friendly, and encouraging. Avoid overly technical jargon unless clearly explained.
• •Focus on Solutions and Empowerment: Frame product benefits around solving specific grooming concerns and empowering men to feel more confident and capable. Highlight the positive outcomes of a good grooming routine.
• •Emphasize Curation, Quality, and Trust: Consistently remind your audience that MASC has carefully selected and vetted every product for its quality and efficacy. Use phrases that build trust, like "expert-selected," "results-driven," or "we stand behind every product."
• •Uphold Authenticity with "No-BS" Honesty: Stick to the brand's roots of providing straightforward, honest advice. Avoid hype or exaggerated claims. Let the quality of the products and the expertise of the brand speak for themselves.
• •Foster a Sense of Community and Shared Journey: Use inclusive language that speaks directly to men on their self-care journey. Encourage interaction, share user testimonials, and position MASC as a supportive partner in their pursuit of looking and feeling their best.

Social Perception

Trusted Authority, Highly Reliable, Knowledgeable Resource, Welcoming & Inclusive, Community-Oriented

Copy Examples

• •Headline: Stop Guessing. Start Glowing. Body: Tired of the skincare aisle confusion? At MASC, we've done the homework. Expert-curated, results-driven grooming for men who are ready to look and feel their best. No fluff, just the good stuff. #MensSkincare #GroomingExperts #ShopMASC
• •Headline: Your Confidence Starts Here. Body: Elevate your routine with MASC. We simplify skincare with top-tier products and no-BS advice, so you can face the day with confidence. Discover your best skin today. Visit shopmasc.com. #FeelYourBest #MASCBeauty #MenWhoGroom
• •Headline: More Than Just Products. It's Your Edge. Body: MASC isn't just a store; it's your partner in grooming. We provide the knowledge and the world's best brands to help you build a routine that works. Simple, effective, empowering. Explore our collection. #GroomingGoals #ExpertAdvice #MASCMan
• •Headline: The No-Fuss Approach to Great Skin. Body: Forget complicated routines and ingredients you can't pronounce. MASC delivers curated, high-performance skincare and grooming essentials that make self-care easy and enjoyable. Elevate your daily ritual. #SimpleSkincare #EffectiveGrooming #LookGoodFeelGood
• •Headline: Join the MASC Community. Trusted by Men, Powered by Results. Body: Discover why men across Canada and beyond choose MASC for their skincare and grooming needs. Expert advice, premium products, and a commitment to helping you achieve your best look, effortlessly. #ShopMASC #MensGroomingCommunity #RealResults