Brand Tone

Accessible, practical, and value-oriented with an enthusiastic touch, particularly on platforms like TikTok.

Brand Values

• •Quality at a Good Price
• •Comprehensive Range & Modernity
• •Customer Accessibility
• •Practicality and Functionality
• •Reliability & Trust

Best Practices

• •Prioritize clear and concise language suitable for both professionals and DIY enthusiasts.
• •Maintain a consistent emphasis on value for money and product quality.
• •Incorporate visual elements (photos, videos) showcasing tools in action to demonstrate functionality.
• •Actively engage with customer feedback and reviews, addressing concerns and highlighting positive experiences.
• •Localize content and communication for the Thai market, reflecting cultural nuances and preferences.

Social Perception

Masaru power tools are perceived as high-quality, reliable, and modern, offered at competitive prices. They are accessible to both professionals and DIY enthusiasts, building a growing online community through engaging content and responsive customer service.

Copy Examples

• •"เครื่องมือช่างและอุปกรณ์ไร้สาย ครบครัน ทันสมัย และราคาเป็นมิตร" (Complete, modern, and friendly-priced power tools and cordless equipment)
• •"ไม่แปลกใจทำไมขายดี" (No wonder why it sells so well) - TikTok Promotion
• •"Fast delivery throughout Thailand"
• •Highlighting high customer ratings (e.g., 4.9/5 stars) on e-commerce listings.
• •"ถูกคุ้มค่า ราคาน่าคบ!!!" (cheap, good value, affordable price) - Customer Review Highlight