Brand Tone

aspirational, sophisticated, warm, and heartfelt

Brand Values

• •Passion and Craftsmanship
• •Elegance and Style
• •Personalization and Individuality
• •Quality
• •Customer Focus and Service
• •Inspiration and Well-being
• •Functionality

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document your brand's tone (aspirational, sophisticated, warm, heartfelt), core values (passion, elegance, personalization, quality, service, inspiration, functionality), personality traits, and provide clear do's and don'ts for language and style. This guide should be accessible to everyone creating content.
• •Use "Heartfelt" and "Passionate" Language Authentically: Consistently incorporate words and phrases that convey genuine care, passion, and craftsmanship (e.g., "crafted with heart," "passionately designed," "every detail considered," "your unique story"). However, ensure this language feels authentic and not forced.
• •Focus on "You" and "Your Home": Emphasize personalization and how Marzo Atelier helps customers create spaces that reflect their individual style and personality. Use language that speaks directly to the customer's aspirations for their home.
• •Maintain an Elegant and Sophisticated Vocabulary: Choose words that reflect the quality and exclusivity of the designs. Avoid overly casual slang or overly technical jargon. The language should be polished yet accessible and inviting.
• •Ensure Visuals and Text are Aligned: The sophisticated and warm tone of the copy must be consistently reflected in the quality and style of photography and videography used across all platforms. The visual narrative should reinforce the written message of elegance, passion, and personalization.

Social Perception

Marzo Atelier is perceived as a high-quality, design-focused brand that offers personalized service and unique pieces for home decoration and interior design. Customers appreciate the aesthetic appeal of the products, the attention to detail, and the helpfulness of the staff. The brand seems to cater to individuals looking to create stylish, harmonious, and personalized living spaces. The perception is that of a boutique or specialized atelier rather than a mass-market retailer.

Copy Examples

• •Image: A beautifully styled room featuring new furniture and decor pieces. Infuse your sanctuary with soul. Our newest collection is here, crafted with passion and designed to tell your unique story. Discover pieces that blend timeless elegance with heartfelt comfort, transforming your house into a home you truly love. ✨ #MarzoAtelier #HomeDecor #InteriorDesign #NewCollection #CraftedWithHeart #ElegantLiving
• •Image: A designer from Marzo Atelier warmly consulting with a client in a stylish setting. Dreaming of a home that truly reflects you? At Marzo Atelier, we don't just furnish spaces; we co-create them with you, pouring our heart into every detail. Let our passion for design and your unique vision come together to craft an environment of elegance, comfort, and personality. Book your complimentary consultation today and let's begin your home's beautiful transformation. #MarzoAtelierInteriors #PersonalizedDesign #BogotaDesign #HomeInspiration #DesignWithPassion
• •Headline: Marzo Atelier: Where Your Home's Story Begins. Sub-headline: Discover meticulously crafted furniture and décor, designed with heart to bring elegance, harmony, and your unique personality to every space. Button: Explore Our Collections
• •Image: Close-up of the featured vase, highlighting its texture and craftsmanship. More than just an accessory, it's a whisper of elegance. Each curve and contour of our [Product Name] vase is a testament to heartfelt craftsmanship. Imagine it gracing your console, a quiet statement of your exquisite taste, bringing a touch of artisanal charm to your everyday. Let us help you find those perfect details that make your space sing. #MarzoAtelierDetails #ArtisanalDecor #HomeAccents #ElegantTouches #InteriorStyling
• •Your living room: it’s more than just a space, it's the warm embrace at the end of a long day, the heart of your home where memories are woven. At Marzo Atelier, we believe in crafting environments that don’t just look beautiful, but feel deeply personal and inviting. Join us as we explore how to infuse your living room with layers of comfort, elegance, and your own unique spirit, creating a haven you’ll cherish for years to come. #MarzoMagazine #CozyLiving #HomeSanctuary #InteriorInspiration #HeartfeltDesign