Brand Tone

friendly, client-focused, and sophisticated

Brand Values

• •Individuality and Self-Expression
• •Quality and Curated Selection
• •Client-Focused Service
• •Confidence through Style
• •Supporting "Shop Small"

Best Practices

• •Emphasize Personalized Connection: Use warm, approachable language. Address the customer directly (e.g., "you," "your style"). Highlight the availability and expertise of your stylists, Erin and Cam, by name when appropriate.
• •Focus on Individuality and Confidence: Frame product descriptions and social media posts around how the clothing helps the customer express their unique style and feel good about themselves.
• •Showcase Quality and Curation: Use descriptive adjectives that convey the quality and uniqueness of the items (e.g., "luxurious fabrics," "artfully designed," "handpicked collection").
• •Maintain a Welcoming and Helpful Voice: Ensure all communications, from website copy to social media replies and email newsletters, are friendly, helpful, and reflect a genuine desire to assist the customer.
• •Incorporate Customer Testimonials (with permission): Share positive customer experiences that reinforce the brand's values of great service, quality products, and helping women feel confident. This organically showcases the desired tone.

Social Perception

Customers describe it as their "favorite clothing store" and appreciate the unique selection and the assistance they receive in putting outfits together. The stylists, Erin and Cam, are frequently mentioned by name and praised for their helpfulness and expertise. The boutique is seen as a place to find high-quality, unique pieces and receive excellent, personalized customer service. There is a sense of a personal connection with the stylists, even for online shoppers.

Copy Examples

• •Define your signature style. Our curated collection and expert stylists are here to help you express your individuality with confidence and flair. #MaryWalterBoutique #ChicagoFashion #UniqueStyle
• •More than just clothes, it's a feeling. Discover pieces that make you look and feel your absolute best. Experience the Mary Walter difference. #FeelGoodFashion #PersonalStyling #HiddenGem
• •Tired of the ordinary? Step into a world of unique finds and personalized attention at Mary Walter Boutique. Let our fashion consultants, Erin and Cam, help you discover your next favorite outfit. #BoutiqueShopping #ExpertStylists #CuratedCollections
• •From everyday elegance to standout event wear, find quality pieces that tell your story. At Mary Walter Boutique, it's all about you. #WomensFashion #Individuality #ShopSmallChicago
• •Ready for a wardrobe refresh that truly reflects you? Our team is passionate about helping you find those perfect items. Visit us in-store or online at marywalter.net. #StyleInspiration #FashionConsultants #MaryWalterStyle