Brand Tone

Professional and Reliable, Direct and Informative, Customer-Oriented, Traditional yet Forward-Looking

Brand Values

• •Quality
• •Competitive Pricing
• •Customer Service
• •Tradition and Experience
• •Reliability and Trust
• •Adaptability and Growth

Best Practices

• •Prioritize Clarity and Information: Focus on providing clear, concise, and factual information about products and services. Avoid jargon where possible or explain it if necessary for the target audience.
• •Emphasize Reliability and Expertise: Consistently reference Maryun's experience, family tradition, and commitment to certified quality to build trust.
• •Maintain a Professional yet Approachable Voice: While the subject matter is industrial, the tone should still be welcoming and customer-focused. Use direct language that speaks to the needs and challenges of your clients.
• •Highlight Solutions and Benefits: Instead of just listing product features, explain how these features benefit the customer (e.g., "Durable safety gloves for enhanced hand protection and longevity" rather than just "Safety gloves").
• •Ensure Consistency Across All Channels: The tone used on the website (product descriptions, "About Us" page, FAQs) should align with the tone on social media posts, advertisements, and any customer service communications. Create a simple style guide if needed.

Social Perception

Established and Reputable, Supplier of Essential Goods, Reliable for Quality and Price, Accessible

Copy Examples

• •Headline: Protect Your Team. Power Your Industry. Body: For over 30 years, Maryun has been the trusted partner for Chile's industries, delivering certified safety equipment and industrial supplies. Quality you can depend on, service you can count on. Explore our range at maryun.cl.
• •Headline: Safety That Works as Hard as You Do. Body: From construction sites to food processing plants, Maryun provides top-tier personal protective equipment and industrial cleaning solutions. Ensuring your safety and productivity is our tradition. Find your nearest store or shop online.
• •Headline: The Right Supplies, Right When You Need Them. Body: Maryun offers a comprehensive catalog of industrial essentials, from safety footwear to specialized cleaning chemicals. With 9 locations and nationwide shipping, we deliver quality and value, backed by three generations of expertise.
• •Headline: Your Project's Success Starts with Maryun. Body: Don't compromise on safety or quality. Maryun provides certified industrial products at competitive prices, ensuring your operations run smoothly and securely. Partner with a leader. Visit maryun.cl.
• •Headline: Generations of Trust, Focused on Your Needs. Body: At Maryun, we combine decades of experience with a commitment to innovation, offering the best in industrial safety and cleaning supplies. Experience our excellent customer service and discover why we're a leader in the industry.