Brand Tone

inspirational, authentic, and emotive

Brand Values

• •Emotional Expression
• •Authenticity and Vulnerability
• •Resilience and Hope
• •Connection to Nature
• •Community Engagement

Best Practices

• •Lead with Emotion: Start with the feeling or emotion you want to evoke. Use descriptive, sensory language to draw the audience in.
• •Tell the Story: Every piece has a story. Share the inspiration, the process, or the personal meaning behind the artwork to create a deeper connection with your audience.
• •Embrace Authenticity: Be open about the creative journey, including the happy accidents and changes in direction. This makes the brand more relatable and human.
• •Use Inspirational Language: Frame your art and your message in a way that is uplifting and empowering. Words like "strength," "resilience," "hope," and "joy" align well with the brand's values.
• •Engage in a Dialogue: Ask questions in your social media posts and respond to comments thoughtfully. This fosters the sense of community that is already a part of the brand's perception.

Social Perception

Mary T Barton is perceived as a talented and creative artist with a distinct and personal style. Galleries and art critics highlight the personal and universal symbolism in her work. Her teaching abilities, communication skills, and enthusiasm are also highly regarded. The galleries that exhibit her work describe it as personal and an exploration of movement and energy.

Copy Examples

• •Letting the colors tell the story. This piece, 'Joyous Energy,' was born from a spontaneous burst of creativity and a reminder to embrace the unplanned moments. It The process of becoming. What does it make you feel? #MaryTBartonArt #AbstractPainting #ArtThatFeels #EmotionalArt #CreativeProcess
• •Hold a piece of strength in your hands. My 'Women of Strength' sculptures are more than just clay; they're a tribute to the resilience and power within every woman. Each one is hand-built with its own unique spirit. Discover the collection on my website. #HandmadePottery #SculptureArt #WomenOfStrength #ArtWithMeaning #MaryTBarton
• •I believe art is a conversation between the heart and the canvas. For over 25 years, I've poured my emotions, my stories, and my love for the messy, beautiful journey of life into my abstract paintings and pottery. My hope is that my work speaks to you, reminding you of your own strength, hope, and the vibrant colors of your inner world.
• •A Story of Resilience, Told in Paint and Clay
• •Inspired by the powerful tranquility of a river after a storm, 'As the River Prays' is a mixed-media piece about healing and finding beauty in the aftermath. Layers of acrylic and ink flow across the canvas, creating a sense of calm and renewed hope. May it bring a sense of peace to your space.