Brand Tone

Elegant & Sophisticated, Feminine & Romantic, Aspirational & Chic, Modern & Fresh, Confident

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Femininity & Flattery
• •Effortless Style
• •Inspiration & Travel
• •Sustainability (Stated)

Best Practices

• •Maintain an Elegant Vocabulary: Use refined and evocative language. Avoid slang or overly casual terms. Words like "exquisite," "meticulously," "sophisticated," "grace," and "timeless" align with the brand.
• •Focus on Lifestyle and Aspiration: Connect the products to a desirable lifestyle of travel, beauty, and effortless chic. Paint a picture of where and how the customer will wear Marysia.
• •Highlight Signature Details and Quality: Consistently mention key brand elements like the "signature scallops," "premium Italian fabrics," and "hand-crafted details" to reinforce brand identity and value.
• •Emphasize Femininity and Confidence: Use language that empowers and celebrates women, focusing on how the designs flatter the form and instill confidence.
• •Weave in Values (Subtly but Consistently): When appropriate, touch upon values like timelessness, craftsmanship, and (if genuinely a core, provable pillar) sustainability, ensuring the claims are authentic and supported.

Social Perception

Luxury & High-End, Stylish & Fashionable, Iconic Signature, Desirable Lifestyle, Mixed on Quality/Service, Growing Awareness of Sustainability

Copy Examples

• •Headline: Dive into Timeless Elegance. Discover Marysia. Body: Crafted from the finest Italian fabrics and adorned with our signature scalloped details, each Marysia piece is an invitation to effortless sophistication. Explore a collection designed to journey with you, from sun-drenched shores to starlit evenings.
• •Headline: Embrace the Art of Vacation. Body: Marysia resort wear is more than just clothing; it's a feeling. Luxurious textures, feminine silhouettes, and designs that whisper of far-off places. Pack your dreams, we'll provide the style.
• •Headline: Signature Scallops. Unmistakably Marysia. Body: Instantly recognizable, eternally chic. Our iconic scalloped swimwear is meticulously designed to flatter and empower. Find your perfect silhouette and make waves with confidence.
• •Headline: For Sun-Kissed Days and Golden Hour Glow. Body: Let Marysia accompany your most cherished moments. From playful days by the sea to elegant evenings under the stars, our versatile pieces transition with grace and style. Experience the luxury of conscious craftsmanship.
• •Headline: Little Luxuries for Little Ones. Introducing Bumby by Marysia. Body: Share the beauty of Marysia with your mini-me. Our Bumby collection features the same exquisite quality and charming scalloped details, designed for delightful adventures and precious memories.