Brand Tone

Authentic & Passionate, Caring & Nurturing, Trustworthy & Knowledgeable, Friendly & Approachable, Down-to-Earth & Practical

Brand Values

• •Natural & Safe
• •Effectiveness
• •Quality
• •Animal Welfare
• •Handmade/Artisanal
• •Transparency/Honesty

Best Practices

• •Lead with Passion and Authenticity: Share the "why" behind the products. Let the genuine care for animals and natural solutions shine through. Use "I" and "we" to connect on a personal level, reflecting the founder's story.
• •Emphasize "Natural" and "Safe" Consistently: These are core values. Reinforce them by mentioning "all-natural ingredients," "botanical goodness," "non-toxic," "chemical-free," and "safe for you and your horse."
• •Focus on Benefits, Not Just Features: Explain *how* the natural ingredients work and the positive impact they have on the horse (and rider) – e.g., "soothes tired muscles," "repels pests gently," "leaves a healthy shine without harsh residues."
• •Use Warm, Caring, and Approachable Language: Employ words like "lovingly crafted," "gentle care," "your cherished companion," "we understand." Avoid overly technical jargon unless explaining an ingredient's benefit clearly.
• •Tell Stories and Show, Don't Just Tell: Incorporate testimonials, user-generated content (with permission), and scenarios where the products are beneficial. Visuals on social media should align with this natural, caring, and effective image.

Social Perception

Positive & Trusted, High Quality & Effective, Pleasant to Use, Multi-Purpose & Safe for Users Too, Associated with a Personal Touch

Copy Examples

• •Instagram Post (Image: Horse nuzzling a bottle of Mary's Botanicals Fly Spray): Sun-filled days and happy trails, without the buzzkill. 🌿 Our All-Natural Fly Spray is crafted with the finest botanicals, because we believe your best friend deserves care that's as pure and effective as nature itself. Gentle enough for you, powerful enough for them. #MarysBotanicals #NaturalHorseCare #HappyHorse #FlyFree
• •Product Page Description (for a Hoof Conditioner): Nourish those hooves from the ground up! Mary's Botanicals Hoof Conditioner is a loving blend of nature's best, handmade to ensure your horse's hooves are strong, healthy, and ready for any adventure. We use only the finest, naturally derived ingredients – because quality and safety are promises we keep. What's good for your horse is good enough for you to handle, worry-free.
• •Facebook Ad (Carousel showcasing different products): Tired of harsh chemicals in your horse care? So were we. That's why Mary's Botanicals was born – from a passion for animals and a commitment to all-natural, truly effective solutions. From soothing muscle sprays to protective sunblocks, every product is handmade with love and ingredients you can trust. Give your horse (and yourself!) the botanical best.
• •Email Newsletter Snippet (Announcing a new product or restock): Good news from our stable to yours! Your favorite [Product Name] is back in stock, handcrafted with the same care and all-natural goodness you’ve come to expect from Mary's Botanicals. We’re passionate about providing solutions that work, are kind to your animals, and gentle on the earth. Discover the difference real ingredients make.
• •Website 'About Us' Page Excerpt: It all started with a simple belief: our animals deserve the same quality and natural care we seek for ourselves. At Mary's Botanicals, we're not just making products; we're sharing a piece of our passion. Since 2014, we've been dedicated to crafting effective, non-toxic, and cruelty-free botanical solutions that you can trust for your cherished companions and even use yourself. Welcome to our family.