Brand Tone

Personal, Passionate, and Community-Oriented.

Brand Values

• •Artistry & Craftsmanship
• •Authenticity
• •Connection & Community

Best Practices

• •Always Write from the "I" Perspective: Use "I" and "my" to maintain the personal, artist-driven voice. The brand *is* Maryna, and the copy should reflect her direct involvement and passion.
• •Tell the Story Behind the Piece: Don't just sell a product; sell the inspiration, the process, or the feeling behind it. Whether it's the color of the sky that inspired a glaze or the feeling of a quiet morning, storytelling adds immense value.
• •Emphasize the "Handmade" and "Unique" Aspects: Consistently use words like "handmade," "unique," "one-of-a-kind," and "small-batch." This reinforces the core value of craftsmanship and justifies the premium nature of the products.
• •Foster Community with Questions and Invitations: End posts with questions ("What would you sip from this mug?") or invitations ("Come create with me!") to encourage interaction and make followers feel like part of the brand's community, not just customers.
• •Maintain a Warm and Grateful Tone: Regularly express gratitude to customers and followers. A simple "Thank you for your support" reinforces the brand's approachable and humble nature, strengthening the connection with the audience.

Social Perception

Admired for Quality and a Welcoming Atmosphere.

Copy Examples

• •Meet the morning with a mug that feels like a hug. ✨ Each of these Ocean Swirl mugs was thrown on the wheel with intention and care, inspired by the calming Helsinki seaside. No two are exactly alike, just like the waves. Ready to find the one that speaks to you? Link in bio to shop the new collection. #HandmadeCeramics #PotteryLove #MugShot #MarysArtShop #MadeInHelsinki
• •Ready to get your hands dirty and your mind clear? ✨ Join me for a weekend ceramics workshop where we'll turn simple clay into something beautiful and uniquely yours. It doesn’t matter if you’ve never touched clay before! I’ll be there to guide you. Let’s create, connect, and make some memories together. Limited spots available – book yours on the website! #CeramicsWorkshop #HelsinkiEvents #PotteryClass #CreativeWeekend #MarysArt
• •The Forest Grove Serving Bowl. Hand-carved with textures reminiscent of birch bark, this bowl is a piece of Finnish nature for your table. Perfect for serving shared salads, holding fruit, or simply standing on its own as a work of art. Made with locally sourced clay and a food-safe satin glaze. Dimensions: Approx. 25cm diameter. As each bowl is handmade, please expect slight, beautiful variations.
• •(Video of glazing a piece) Text overlay: 'The magic moment! ✨ Applying the final glaze before these beauties head into the kiln. Can't wait to see how they transform! The final reveal is always a surprise. #PotteryProcess #Glazing #Ceramics #StudioLife'
• •From my hands to your home. Every piece I create holds a part of my story – a blend of Ukrainian roots and my love for the Finnish landscape. Thank you for supporting this dream and for welcoming my art into your lives. It means the world. – Maryna 💙💛 #ArtistStory #Potter #SmallBusiness #Grateful