Brand Tone

professional, results-driven, and authoritative, yet tempered with a personal and supportive approach

Brand Values

• •Results and ROI
• •Transparency
• •Expertise and Authority
• •Personalized Support
• •Empowerment

Best Practices

• •Lead with Results, Support with Process: Always start with the tangible outcome a client can expect (e.g., "double your sales," "scale profitably"). Then, briefly explain the value that makes it possible (e.g., "with the MR Framework," "through a proven prospecting to retargeting funnel").
• •Use "You" and "I" to Maintain a Personal Tone: Frame the copy as a direct conversation. Use "You" to speak to the client's specific problems and goals. Use "I" to reinforce that they are working directly with an expert (Mary-Rose), not a large, impersonal team.
• •Emphasize Exclusivity and Expertise: Regularly reference work with "7-figure e-commerce businesses," being a "Facebook Advertising expert" for Shopify, and managing significant ad budgets. This builds authority and justifies premium positioning.
• •Acknowledge and Invalidate the "Enemy": The "enemy" is the expensive, opaque, and ineffective traditional agency or "guru." By acknowledging this common frustration, the brand builds immediate rapport and positions itself as the trusted alternative.
• •Balance Authority with Accessibility: While showcasing top-tier expertise, always include the promise of support, direct access, and genuine care for the client's success. This combination is a powerful differentiator. Sentences like "I care deeply about the entrepreneurs I work with" are just as important as "I have managed the advertising budgets for multiple 7-figure e-commerce businesses."

Social Perception

a high-end, expert-led consultancy for serious e-commerce businesses looking to scale aggressively. The brand is perceived as a premium, trustworthy choice, a specialist in Facebook advertising for e-commerce, and an antidote to ineffective 'gurus'.

Copy Examples

• •Stop Burning Ad Spend. Start Driving Sales. I help 7-figure e-commerce brands scale profitably with expert Facebook advertising. The results you want, with the transparency you deserve.
• •Scaling from 6 to 7 figures isn't about spending more, it's about spending smarter. Many e-commerce founders I speak with are stuck in a cycle of testing without a clear strategy. The key is a proven prospecting-to-retargeting funnel that turns cold traffic into customers, consistently. Before you hire another agency, let's talk about the framework that actually works. #FacebookAds #Ecommerce #Scaling
• •Tired of Facebook ad courses that only cover the basics? The 'Start & Scale' masterclass is different. You'll get the advanced scaling tactics we use to manage million-dollar ad spends for top Shopify brands. Plus, with bi-weekly live Q&As with me, you're never on your own. Enroll today and learn to scale your ads for the first and last time.
• •Your traffic is up, but sales are flat. Sound familiar? This is the most common growth-killer I see in e-commerce. It's often not a traffic problem; it's a conversion problem. In my latest blog post, I break down the 3 key areas on your site that are likely leaking revenue (and how to fix them). [Link to Blog Post]
• •You've seen what we do. You've read the success stories. If you're ready to see a real return on your ad spend and work with a consultant who is as invested in your business as you are, it's time to connect. Book a no-obligation strategy call and let's discuss your growth goals.