Brand Tone

Friendly, approachable, community-oriented, classic/traditional with a modern touch, and helpful.

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Community Engagement
• •Family-Focused
• •Supporting Small Business

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., "friendly, warm, slightly nostalgic, helpful, community-proud"), key phrases, and words to use or avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to (parents, grandparents, gift-givers). Tailor the language to resonate with their needs, aspirations, and a touch of Southern charm if appropriate for the Thomasville location.
• •Storytelling: Weave in the story of the boutique, its connection to Thomasville, and the joy of childhood into product descriptions and social media posts. For example, instead of just "Blue dress," try "This charming blue dress is perfect for sunny afternoons exploring our beautiful town."
• •Consistent Visuals and Text: Ensure the tone of the copy matches the style of the photography and overall aesthetic of the brand. If the images are bright and playful, the copy should reflect that.
• •Engage Authentically: When responding to comments or messages, maintain the established brand voice. Be genuinely helpful and appreciative, reinforcing the friendly, community-focused image.

Social Perception

Perceived as a valued local business in Thomasville, contributing to the charm and shopping appeal of the downtown area. Known as a go-to for a variety of children's clothing and accessories. Trustworthy. Positive.

Copy Examples

• •Headline: "Dressing Childhood Memories, One Outfit at a Time. ✨ Explore the new arrivals at Mary Madison Boutique – where timeless style meets playful fun!" Body: From tiny toes to growing tweens, find beautifully crafted clothing that’s as special as they are. Visit us in historic downtown Thomasville or shop online! #MaryMadisonKids #SouthernCharm
• •Headline: "Hello, Sunshine! ☀️ Brighten up their wardrobe with our latest collection, bursting with color and comfort. Perfect for playdates and picture days!" Body: Mary Madison Boutique is your local stop for adorable and durable children's wear. Because every day is an adventure! See what's new: [Link to website] #KidsFashion #ThomasvilleGA
• •Headline: "Gifts They'll Cherish. From baby showers to birthdays, find the perfect present at Mary Madison Boutique." Body: We handpick unique toys, accessories, and outfits that spark joy. Need a little help? Our friendly team is here to assist! Swing by or browse online. #ShopLocalThomasville #ChildrensBoutique
• •Headline: "Mama, You Deserve a Treat Too! 😉 Our 'Mama Swag' collection is here with stylish finds just for you." Body: Because while you're busy taking care of your little ones, Mary Madison Boutique is here to take a little care of you. Explore the collection: [Link] #MamaStyle #BoutiqueFinds
• •Headline: "Rooted in Community, Dressed in Love. ❤️ Thank you for supporting our small business in beautiful downtown Thomasville!" Body: Every purchase at Mary Madison Boutique helps us continue to bring quality and smiles to our wonderful town. Come say hi! [Link to address/hours] #SupportSmall #ThomasvilleStrong