Brand Tone

Authentic & Traditional, High-Quality & Gourmet, Approachable & Convenient, Passionate & Proud, Friendly & Engaging

Brand Values

• •Authenticity: Preserving and sharing genuine Chinese culinary traditions and techniques.
• •Quality: Commitment to high-grade ingredients and meticulous preparation.
• •Family Heritage: Honoring the legacy and recipes passed down through generations.
• •Customer Experience: Ensuring a delightful and convenient culinary journey for their customers.
• •Innovation (within tradition): Adapting their traditional offerings (like the meal kits) to modern consumer needs.

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the connection to the Dim Sum Haus, family recipes, and traditional Chinese cooking methods. Use phrases like "generations of tradition," "authentic family recipes," "true Chinese culinary art."
• •Highlight Quality and Freshness: Consistently mention the high quality of ingredients and the care taken in preparation, even when simplified for a meal kit. Words like "premium," "finest ingredients," "restaurant-quality," "freshly prepared" are key.
• •Focus on the "Effortless Gourmet" Experience: Stress the convenience and ease of preparation without sacrificing the gourmet outcome. Use terms like "ready in minutes," "simple steps," "effortless feast," "no cooking skills needed."
• •Use Evocative and Appetizing Language: Describe the food in a way that engages the senses – "crispy skin," "succulent duck," "flavor explosion," "aromatic."
• •Maintain a Warm and Passionate Voice: Convey the family's passion for their food and their desire to share it. Use welcoming language and express confidence in the product's ability to delight customers.

Social Perception

Mary Kwong is perceived as a reputable provider of high-quality, authentic Chinese food, particularly their Peking Duck. The connection to the well-regarded Dim Sum Haus in Hamburg lends significant credibility and trustworthiness. Customers appreciate the convenience of the meal kits and the ability to enjoy a restaurant-quality dish at home. Media appearances, especially on "Höhle der Löwen," and endorsements from celebrity chefs have likely boosted brand awareness and positive perception. The brand is seen as a reliable source for a special occasion meal or a gourmet treat.

Copy Examples

• •Headline: "Bring Home the Legend: Mary Kwong's Authentic Peking Duck Experience." Body: "For generations, the Kwong family has perfected the art of Peking Duck at Hamburg's iconic Dim Sum Haus. Now, you can savor this culinary masterpiece in your own dining room. Our kit brings you everything you need – just 30 minutes to crispy, succulent perfection. Taste tradition, effortlessly."
• •Social Media Post (with a high-quality image of the duck): "Weekend feast, simplified! ✨ Indulge in restaurant-quality Peking Duck without the fuss. Our Mary Kwong Kochbox delivers the authentic taste of Dim Sum Haus directly to your kitchen. Ready in 30 minutes for a 'wow' moment you won't forget! Order yours via the link in bio. #MaryKwong #PekingDuck #GourmetAtHome #ChineseCuisine #EasyFeast"
• •Product Description Snippet (for Dumplings): "Handcrafted with love, inspired by family recipes. Mary Kwong's dumplings are a taste of true Chinese comfort. Made with the finest ingredients, they’re ready in minutes whether you prefer them steamed, pan-fried, or boiled. Authentic flavor, pure delight."
• •Email Subject Line: "Be the Chef: Impress with Mary Kwong's Signature Peking Duck!" Email Preview: "Unlock the secrets of an authentic Chinese feast. Our easy-to-prepare Peking Duck kit, born from the heritage of Dim Sum Haus, is waiting for you..."
• •Website Banner: "From Our Family to Yours: The True Taste of Chinese Tradition. Discover Mary Kwong's Gourmet Meal Kits."