Brand Tone

Glamorous, aspirational, sophisticated, and accessible with a touch of Hollywood allure. Aiming for an enthusiastic and empowering tone.

Brand Values

• •Glamour
• •Elegance
• •Empowerment
• •Accessibility
• •Confidence

Best Practices

• •Use glamorous and evocative language to describe products and experiences.
• •Highlight the brand's connection to Hollywood and celebrity culture.
• •Focus on aspirational messaging that makes customers feel like they can achieve a star-like image.
• •Maintain a tone that is both sophisticated and accessible.
• •Incorporate calls to action that encourage customers to 'shine' and 'be the star of their own life'.

Social Perception

Desired social perception is a brand that is glamorous, high-quality, accessible, and empowering, associating with the allure of Hollywood without being unattainable. Customers should perceive it as a brand that enhances their confidence and allows them to express their unique style.

Copy Examples

• •"Unleash your inner star with our dazzling collection of jewelry, inspired by the timeless elegance of Hollywood legends."
• •"Experience red-carpet radiance every day. Hollywood Sensation: Where glamour meets you."
• •"From our design studio to your spotlight. Hollywood Sensation crafts jewelry that makes every moment a special occasion."
• •"Adorn yourself with confidence. Our collection captures the essence of Hollywood's golden age, designed to make you feel like a leading lady."
• •"Shine brighter than ever before. Discover the perfect piece to express your unique style and celebrate your individuality. #HollywoodSensation"