Brand Tone

supportive and educational

Brand Values

• •Wellness-Focused
• •High Quality
• •Customer-Centric
• •Accessibility and Trust
• •Natural Relief

Best Practices

• •Lead with Empathy: Always start from a place of understanding the customer's needs, whether it's pain, stress, or trouble sleeping. Use phrases like "We understand that..." or "Find your relief from..." to connect with their experience.
• •Prioritize Education: Clearly explain the benefits of different product spectrums (Full, Broad, Isolate) as done on the website. This builds trust and positions the brand as a knowledgeable resource, not just a seller.
• •Maintain a Calm and Reassuring Tone: Avoid hype and aggressive sales language. Use a serene, confident tone that reflects the desired effects of the products themselves. Words like "soothe," "balance," "gently," and "restore" are effective.
• •Emphasize Quality and Safety: Consistently mention "lab-tested," "high-quality," and "pure" in your copy. This is a crucial trust signal in the CBD industry.
• •Focus on the "Why" - The Wellness Lifestyle: Go beyond just selling products. Frame your copy around the concept of a "preventative wellness lifestyle." This elevates the brand from a simple commodity to a partner in the customer's overall health journey.

Social Perception

neutral to non-existent

Copy Examples

• •Don't let muscle soreness dictate your day. Our CBD Pain Relief Balm, crafted with a potent blend of hemp, menthol, and arnica, provides a rapid cooling effect to soothe your joints and muscles. Reclaim your comfort, naturally. #CBDforPain #NaturalWellness #MarvinGardens710
• •A good night's sleep is the foundation of a great day. Our Broad Spectrum Sleep Gummies are formulated to help you rest peacefully and wake up refreshed. Discover the tranquility of a natural sleep aid. #CBDSleep #RestAndRecharge #WellnessJourney
• •Welcome to Marvin Gardens 710! We're dedicated to supporting your wellness journey with the highest quality CBD products. Whether you're seeking relief, relaxation, or a daily dose of balance, we're here to help you find your niche. Explore our lab-tested tinctures, topicals, and edibles today.
• •Embrace the full potential of hemp with our most advanced tincture. Perfect for both new and experienced users, our Full Spectrum drops offer a deeper, more comprehensive CBD experience. Simply place under the tongue for optimal absorption and a seamless addition to your preventative wellness routine.
• •At Marvin Gardens 710, we believe in a preventative wellness lifestyle. We offer pure, lab-tested CBD products to help you manage pain, improve sleep, and live a happier, healthier life. Your journey to natural wellness starts here.