Brand Tone

Passionate, authentic, inspiring, personal, heartfelt, and educational, reflecting the founder's journey and the 'Pura Vida' lifestyle.

Brand Values

• •Ethical Production
• •Sustainability
• •Handmade Quality & Craftsmanship
• •Authenticity & Uniqueness
• •Female Empowerment

Best Practices

• •Always Tell a Story: Weave in elements of the brand's story, the founder's journey, the seamstresses' craft, or design inspiration.
• •Lead with Values: Highlight ethical and sustainable aspects genuinely, connecting purchases to a greater purpose.
• •Use a Personal and Passionate Tone: Write as if speaking to a friend, using 'we' and 'you' to create connection and letting passion for craft and Costa Rican lifestyle shine.
• •Emphasize Quality and Functionality: Clearly communicate practical benefits like durability, surf-tested designs, comfortable fit, and high-quality materials.
• •Incorporate 'Pura Vida': Infuse copy with the essence of the Costa Rican 'Pura Vida' lifestyle, including joy, nature connection, and a positive attitude.

Social Perception

Overwhelmingly positive; perceived as authentic and trustworthy, high-quality and unique, and ethical and admirable, often highlighted as a local gem.

Copy Examples

• •Two suits in one? That’s our kind of magic. ✨ Our new [Bikini Name] is reversible, because we believe in having options and loving your swimwear for longer. Handmade with recycled fabrics and a whole lot of Costa Rican soul. #MarvecaHandmade #SustainableSwimwear #PuraVida
• •Waves are calling. Answer them in a bikini that stays with you. Our surf-tested swimwear is designed for comfort and support, no matter how big the swell. Ethically handmade in Jacó, so you can feel good about what you wear in the water. 🌊 #MarvecaSurf #HandmadeBikini #CostaRica
• •It started with a love story: a girl, a boy, and the ocean. Founder Magdalena came to Costa Rica and never looked back, pouring her passion for design and the 'Pura Vida' lifestyle into every swimsuit. Today, Marveca is more than just a brand; it's a community of strong women, a commitment to our planet, and a little piece of paradise, made just for you.
• •From our hands to your heart. ❤️ Each Marveca bikini is handmade with love by our incredible team of seamstresses in Jacó. This is what ethical fashion looks like. #HandmadeWithLove #EthicalFashion #BehindTheScenes
• •Subject: Hotter than the Costa Rican sun… Our new [Collection Name] has arrived. 🔥 Inspired by the vibrant colors of the tropics and designed for the perfect fit, this collection is all about celebrating you. And the best part? Every piece is ethically handmade with sustainable fabrics. Discover the collection and find your new favorite suit.