Brand Tone

Authentic & Passionate, Conscious & Responsible, Empowering & Confident, Vibrant & Adventurous, Handcrafted & High-Quality, Community-Oriented

Brand Values

• •Sustainability: Utilizing recycled materials like ECONYL® and eco-friendly production methods is a core tenet. They aim to reduce waste by making items to order and repurposing scraps.
• •Ethical Production: Fair treatment and payment of seamstresses, many of whom are single mothers in the local Costa Rican community.
• •Handmade Quality & Craftsmanship: Each piece is hand-cut and made with care, reflecting traditional sewing skills combined with modern design.
• •Authenticity & Storytelling: The founder's journey and passion are central to the brand's identity.
• •Customer Empowerment & Inclusivity: Offering custom fits and designs that cater to different body types and needs, ensuring comfort and confidence.
• •Love for Nature & Pura Vida Lifestyle: Inspired by the beauty of Costa Rica and a desire to protect the oceans.
• •Purpose Over Profit: Emphasizing that purchasing from Marveca supports a local business with a mission beyond just making money.

Best Practices

• •Lead with Authenticity & Passion: Always circle back to the founder's story and the genuine love for craftsmanship, sustainability, and the Costa Rican lifestyle. Use "I" and "we" to maintain a personal connection, especially when Magdalena (the founder) is the voice.
• •Weave in Sustainability & Ethics Naturally: Don't just state facts; explain the "why" behind using recycled materials and supporting local artisans. Connect it to the customer's desire to make conscious choices.
• •Focus on Empowerment and Confidence: Use language that makes the customer feel good about themselves and their bodies. Highlight the custom-fit aspect and how the swimwear is designed for comfort and to stay in place.
• •Infuse the "Pura Vida" Spirit: Use vibrant, positive, and adventurous language. Evoke the feeling of being on a beautiful beach, enjoying life, and connecting with nature. Reference Costa Rican inspiration where appropriate.
• •Showcase Craftsmanship & Quality: Emphasize the "handmade" aspect, the unique hand-painted designs, and the durability of the materials. Explain the benefits of made-to-order (e.g., less waste, perfect fit).

Social Perception

Positive, Authentic, Valued for Craftsmanship, Seen as a "Special Experience", Community Support

Copy Examples

• •Headline: Dive into Confidence. Handcrafted in Costa Rica, Designed for Your Unique Wave. Body: More than just swimwear, it's a piece of paradise made with passion and purpose. Our custom-fit bikinis use recycled fabrics, so you can feel as good about wearing them as you do in them. #MarvecaBeachwear #SustainableStyle #PuraVida
• •Headline: Made by Hand, Worn with Heart. Discover Your Perfect Fit. Body: Forget ill-fitting swimwear. At Marveca, we celebrate every body. Choose your style, share your measurements, and let our artisans in Jacó craft a piece that’s uniquely you – and kind to the planet. #EthicallyMade #CustomSwimwear #BeachConfidence
• •Headline: From Ocean Waste to Ocean Wanderer. Swimwear with a Conscience. Body: We believe in fashion that gives back. Our vibrant prints come to life on ECONYL® regenerated nylon, turning discarded fishing nets into beautiful, durable swimwear. Join us in protecting the seas we love. #WearYourValues #EcoFriendlyFashion #MarvecaJourney
• •Headline: Catch Waves, Not Worries. Surf-Tested, Founder-Approved. Body: Designed by a surfer, for surfers (and sun-lovers!). Our bikinis stay put, so you can focus on the thrill. Experience the 'German engineering' and Costa Rican spirit in every stitch. #SurfReady #HandmadeQuality #AdventureAwaits
• •Headline: More Than a Bikini, It’s a Story. Magdalena’s Dream, Your Reality. Body: It started with a sewing machine shipped across the Atlantic and a love for Costa Rica. Now, Marveca empowers local women and brings you unique, hand-painted designs. Support small, dream big. #FounderStory #SupportLocalArtisans #MarvecaLove