Brand Tone

Community-Oriented, Passionate, and Professional.

Brand Values

• •Youth Development
• •Community Pride
• •Inclusivity and Accessibility
• •Passion for Sport
• •Growth and Ambition

Best Practices

• •Always Emphasize "Community" and "Mārupe": Every piece of copy, from social media posts to product descriptions, should reinforce the brand's connection to its locality. Use words like "our town," "local pride," and "community" to maintain a consistent, hometown feel.
• •Balance Passion with Professionalism: While the tone should be passionate ("love for the game," "wear your pride"), it must also remain professional. This means using clear, grammatically correct language and presenting the club as a well-run organization, especially in official announcements and on the website.
• •Speak Directly to Your Audiences: Tailor the message for different platforms. Use an encouraging and informative tone for parents on the main website, an exciting and engaging tone for fans on social media, and a direct, benefit-driven tone ("support the club") on the e-commerce site.
• •Incorporate "Inspiration" and "Development" as Keywords: The brand is about more than just winning games; it's about developing young talent and inspiring a love for sport. Regularly use keywords like "inspire," "develop," "potential," "journey," and "future" to reinforce these core values.
• •Use Visuals to Support the Tone: Ensure all photography and video content align with the brand. Feature images of young players in action, community members cheering, and professional shots of the adult team. This visual consistency will amplify the community-oriented and passionate tone of the copy.

Social Perception

The public perceives Mārupes Futbols as a dedicated local sports institution focused on youth football, an integral part of the Mārupe community sports infrastructure. To the broader Latvian football community, it is recognized as a competitive team in the "Nākotnes Līga" (Future League). For parents and young players, it is the go-to entity for structured football training in the Mārupe area, perceived as a trustworthy and established school for athletic development.

Copy Examples

• •More than just a game, we are a community. At Mārupes Sporta Centrs, we develop not just players, but the future stars of our town. We offer professional coaching, modern training, and a chance for every child to discover their potential. Ready to join the team? Registration is now open! #MarupesFutbols #YouthFootball #JoinTheTeam
• •From the stadium to the streets, show your support for SC Mārupe! Our official merchandise is made for true fans. Every jersey, scarf, and hoodie you buy helps fund our youth teams and club development. Shop now and be a part of our journey! #Marupe #FootballInspires
• •The whistle is about to blow! Join us at Jaunmārupes Stadium today at 6 PM as Mārupes SC takes on our rivals. Let's fill the stands and show them the power of our community. Your cheers make the difference! See you there! #MarupesSC #GameDay #SupportLocal
• •Relive every thrilling moment from our latest victory in the Nākotnes Līga. From incredible goals to game-saving tackles, our team gave it their all for Mārupe. Subscribe for more match content and behind-the-scenes stories. #LatvianFootball #MatchHighlights
• •Mārupes Futbols was born from a passion for the beautiful game and a commitment to our community. Our mission is to provide every young athlete in Mārupe with the opportunity to grow, learn, and love sports. We believe in teamwork, dedication, and the power of local pride. We are more than a club; we are the future of football in our hometown.