Brand Tone

Trendy, Confident, Feminine, and Approachable.

Brand Values

• •Style & Trend Leadership
• •Empowerment & Confidence
• •Value & Quality
• •Customer Connection & Community
• •Exclusivity
• •Adaptability & Growth

Best Practices

• •Embrace "Trendy Confidence": Use language that is current, bold, and self-assured. Don't be afraid to be playful and direct, especially on platforms like TikTok.
• •Speak to the "IT" Girl: Craft copy that resonates with a fashion-conscious woman who wants to look stylish and feel empowered. Highlight how the clothes help achieve this.
• •Highlight Exclusivity and Newness: Regularly emphasize "new arrivals," "exclusive MBL pieces," and limited collections to create excitement and urgency.
• •Be Genuinely Engaging: Ask questions, use emojis appropriately, and share behind-the-scenes glimpses or founder messages to foster a sense of community and approachability, as seen in their TikTok announcement.
• •Show, Don't Just Tell (Value & Quality): While mentioning value, focus copy on the desirable aspects of the clothing (style, fit, feel, exclusivity). Customer testimonials or user-generated content can subtly reinforce quality and satisfaction.

Social Perception

Go-To for Current Trends, Online-Focused & Accessible, Good Quality for the Price, Engaging & Relatable (especially on TikTok), Australian Brand with Potential for Exclusivity

Copy Examples

• •Instagram Post (New Exclusive Dress): Stop scrolling! ✋ The ‘Midnight Muse’ Maxi, an MBL Exclusive, just landed. Designed to make you feel bold, powerful, and unapologetically glamorous. Ready to own the night? Tap to shop this limited piece! #MarttiniByLana #MBLExclusive #NewCollection #PowerfulStyle #AustralianFashion
• •Facebook Ad (Promoting New Online Experience): The future of Marttini By Lana is HERE & it's all online! ✨ Get ready for weekly new arrivals, more sizes, and pieces you won't find anywhere else. Your best style is just a click away. Shop now and discover your new obsession! [Link to Website] #MarttiniOnline #FashionForward #ShopNewArrivals #StyleEmpowerment
• •Email Subject Line (New Collection Alert - Trendy & Confident): WARNING: Our New Collection Might Cause Extreme Confidence 🔥
• •TikTok Video Caption (Styling a Bodysuit - Approachable & Trendy): GRWM! 💁‍♀️ Styling the bestselling MBL bodysuit 3 ways – from brunch casual to date night chic! Which look is your vibe? Drop a comment! 👇 #MBLBodysuit #StyleHacks #TikTokFashion #GRWM #OOTDInspo #MarttiniByLana
• •Pinterest Pin Description (Highlighting Value & Style): Obsessed with this look? 😍 Get the 'IT' girl aesthetic without breaking the bank. Marttini By Lana brings you on-trend, quality pieces designed to make you feel amazing. Explore our latest dresses and sets! #AustralianStyle #AffordableGlamour #MarttiniStyle #DressToImpress #FashionFinds