Brand Tone

Reassuringly expert, warm, approachable, supportive, professional, family-oriented, and personal.

Brand Values

• •Safety & Quality
• •Tradition & Legacy
• •Expertise & Service
• •Customer-Centricity
• •Community

Best Practices

• •Lead with Legacy and Expertise: Always weave the "nearly 50 years of experience" and "family-run" narrative into your communication, especially in "About Us" sections, key ad campaigns, and posts that offer advice. It's your strongest differentiator.
• •Prioritize "Safety First" Content: Regularly create content that educates parents about safety (e.g., car seat guides, safe sleeping tips, non-toxic materials). This reinforces your core value and builds trust. Use your partnership with Trygg Trafikk as a stamp of authority.
• •Use a "Warm Expert" Voice: Write copy as if you are a knowledgeable and caring friend. Be informative and professional but always approachable. Ask questions in social media posts to invite conversation, not just to broadcast information.
• •Show, Don't Just Tell, Your Service: Create visual content (videos, behind-the-scenes photos) of your unique workshop, car seat installations, and knowledgeable staff helping customers. This brings your key service values to life.
• •Be a Community Hub: On social media, feature user-generated content (with permission) and actively engage in comments. Position the brand as a resource and a central point for the local parent community, strengthening the perception of being more than just a store.

Social Perception

Perceived as a specialized, premium, and highly reliable retailer; a long-standing, family-owned business with profound expertise, especially in car seats and strollers, offering expert guidance and high-quality products.

Copy Examples

• •Explore the world together, safely and in style. ✨ Introducing the new [Stroller Brand]! With its all-terrain wheels and superior comfort, it's ready for every Norwegian adventure, from city streets to forest paths. We've tested it, we love it, and we know you will too. Have questions about the right stroller for your family? We've been helping parents choose for 50 years. Send us a DM or visit us in Solbergelva! #Martinsenbaby #Nyhet #Barnevogn #TrygghetForDeMinste #UtPåTur
• •Is your little one's car seat installed correctly? Your child's safety is our highest priority. As partners with Trygg Trafikk, our certified team is here to help you choose and install the right car seat. We offer free installation checks at our Solbergelva store. Book a time with us and drive with peace of mind. #Bilsikring #TryggTrafikk #Martinsenbaby #Eksperthjelp #ForeldreogBarn
• •A wobbly wheel? We can fix that. Our in-house stroller workshop is here to handle repairs and maintenance to keep you rolling smoothly. With nearly 50 years of experience, we're one of the few with our own dedicated service center. #Service #Kvalitet #Barnevognservice #Martinsenbaby
• •Subject: "Stay warm and cozy this winter with our top picks!" Body: "Hello [Customer Name], as the days get colder, keeping your little one warm is essential. From the best-in-test Voksi sleeping bags to merino wool layers, we've curated the best gear to ensure your baby is snug and comfortable. Rooted in 50 years of experience, we only select products we'd trust for our own families. Explore our winter collection and get expert advice from our family to yours. #Vinterklar #Voksi #UllErGull #Martinsenbaby"
• •New season, new styles! Soft, organic, and built to last. 🌱 | From playtime to nap time, we've got them covered. Swipe up to shop the collection! | What's your must-have baby item for fall? Let us know! 👇