Brand Tone

Passionate & Enthusiastic, Caring & Empathetic, Informative & Educational, Family-Oriented & Personal, Trustworthy & Transparent, Approachable & Friendly

Brand Values

• •Health & Wellbeing
• •Quality Ingredients
• •Family
• •Taste & Enjoyment
• •Customer Focus
• •Transparency

Best Practices

• •Always Lead with "Why": Remind your audience of the family story and the health reasons behind the brand's existence. This fosters connection and trust.
• •Highlight "Free-From" and Premium Ingredients: Consistently emphasize what your products *don't* have (sugar, gluten, soy, artificial additives) and what they *do* have (natural, premium, carefully sourced ingredients). Be specific, like mentioning Himalayan Pink Salt or non-hydrogenated oils.
• •Maintain a Warm, Empathetic, and Approachable Voice: Write as if you're talking to a friend who shares your passion for healthy, delicious food. Use welcoming language and encourage interaction.
• •Educate and Inform: Share knowledge about ingredients, health benefits, and how your products fit into various lifestyles (Keto, Vegan, Banting). This positions the brand as a helpful resource, not just a product seller.
• •Show, Don't Just Tell, the Passion: Use enthusiastic and positive language when describing products, recipes, and the brand journey. Let the genuine care for quality and customer wellbeing shine through in every communication.

Social Perception

Trusted Source for Specialized Diets, High-Quality Products, Family Business with a Heart, Good Taste, Slightly Premium Pricing Justified by Quality

Copy Examples

• •Headline: Finally! Sauces that love your body back. Body: Tired of saying 'no' to your favourite flavours because of sneaky sugars, gluten, or soy? At Martinnaise, our family’s journey with food allergies inspired us to create delicious, guilt-free sauces that are bursting with natural goodness. Taste the passion, feel the difference! #CleanEating #FamilyMade #NaturallyDelicious
• •Headline: From Our Kitchen to Yours: The Secret’s Out (It’s Love!) Body: It all started with a quest for a mayonnaise our whole family could enjoy. Now, we pour that same love and care into every bottle. Martinnaise is more than just a sauce; it's our commitment to real ingredients, vibrant health, and uncompromising taste. Discover your new pantry staple! #MartinnaiseStory #PassionForFood #HealthyChoices
• •Headline: Keto? Vegan? Just Love Great Food? We’ve Got You Covered! Body: Don’t let dietary needs dictate bland meals. Our range of Keto, Banting, and Vegan-friendly mayonnaises and sauces are crafted with premium, all-natural ingredients. No hidden nasties, just pure, delicious flavour that complements your healthy lifestyle. What will you create with Martinnaise today? #KetoFriendly #VeganSauces #BantingLifestyle #GuiltFreeGourmet
• •Headline: Why Himalayan Pink Salt? Because We Care About What’s Inside. Body: We believe that great taste starts with great ingredients. That’s why every Martinnaise product uses only Himalayan Crystal Rock Salt and carefully selected natural components. No cutting corners, just pure, wholesome goodness crafted with your wellbeing in mind. Learn more about our commitment to quality on our blog! #PremiumIngredients #TransparentFood #HealthyHabits
• •Headline: Join the Martinnaise Family Table! Body: We love hearing from you! Your stories, your recipes, your health journeys – they inspire us every day. Connect with us, share your Martinnaise moments, and let’s celebrate the joy of delicious, healthy eating together. Got a product idea? We’re all ears! #CustomerLove #Community #ShareYourStory #MartinnaiseConnects